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  • Situation Report of European Club Football (2017 – 2019)
    61-71
    Views:
    230

    The most professional and profit oriented sector of the sports industry is football. International summary analyzes of the sector show a steady increase in revenue over the last 20 years. Yet the real turning point in terms of the profitability of European club football was in 2017, when the aggregate result of the clubs playing in the top European leagues were realized as a profit. However in recent years, the sector has faced serious competitors. The esport industry draws attention to itself with the growth rate of the base of its’ followers and related revenues. Also the fitness sector outperformed the football sector in 2019. In this article I reviewed european football between 2017 and 2019, in order to explore the characteristics of the football sector, to ascertain its revenue-generating capacity, its change in its revenue structure, and to answer the questions that if this sport will maintain its dominant position in the European sports market. My research method was document analisys of annual reports published by UEFA and Deloitte, which allowed me to examine data from more than 700 clubs in 55 countries. In overall it can be stated that the european football industry is maintaining it’s position, but it should allocate resources to stabilize its follower base instead of fearing the endagerment by other sports.

  • 3X3 Basketball Tournaments in Debrecen
    231-250
    Views:
    203

    Faster attacks, spin speed, increased adrenaline levels, vehement play. This is all about the 3X3 basketball. In Debrecen, the first 3X3 basketball matches were held in 2015, most of them did not even think that the sport would be popular in Hungary as well. Practically, from the start of the first minute, the games were played with great success. Following the successful settlement, the International Basketball Association immediately offered a 3-year contract to Debrecen. The purpose of our research was to examine the 3X3 basketball tournaments in Debrecen, which was analyzed using a questionnaire and an in-depth interview. 69% of the respondents participated in the 2016 and 2017 events, but only 37% attended the 3X3 basketball tournaments that were held for the first time in 2015. It can be stated that this trend is growing and the event is gaining popularity nationwide. Sponsors and sponsors covered every issue of the event so the event was free of charge over the years. 72% of fillers, however, are willing to spend money on a possible entry fee. In terms of revenue growth, the introduction of admission fees is unlikely to reduce interest. Up to 1200 seats have been filled up for the event every year. Therefore, it is not surprising that a lot of people would like to enjoy a higher auditorium with more space. The introduction of 4-point boundaries (3 points) for 3X3 matches would be a great opportunity to try the "little brother" of basketball in the 4-point so that it can be introduced in traditional basketball. Hungary became the pioneer of the sport due to the results of the Hungarian national team and the successful organization of sporting events.

  • Comperative Economic Analysis of the Determining Leagues of European Clubfootball
    22-35
    Views:
    442

    Nowadays sport is not just all about entertainment, or about social cohesion but also it has serious economic and business aspects. Sporteconimics is an individual concept and sector. Sport businesses are contributing  more and more to national incomes. Football business are specially important parts of this complex system called sporteconomics. The aim of my research is to create an economic and also comparative analysis of the five top European football leagues, also called as the “Big5” which are responsible for 74% of the total football revenue in Europe. By the analysis of the 2019 UEFA report it can be stated that in these leagues more than 60% of the competing clubs achieved positive operating profits, but the structure of their revenues warns them to look for opportunities to increase their operating revenues. According to the data it is clear that wage cost is the most significant cost element in the industry as they cover 53-68% of their total revenue. These statements set the course for the economic development of European football. The management of these outstanding football clubs may give example to the ones falling behind including Hungarian football businesses.

  • Civic Organizations, Sports Civic Organizations and the Control
    289-299
    Views:
    190

    Control, az a managerial function cannot be considered as one of the most frequently preferred examinational topics, and it is also valid for the matter of civic organization. Nevertheless, we must not forget about the increasing number and intensive non-profit sphere after the change of the regime, where the civic sphere inside has become determinant. In 2017, 15,2% of the 61 151 nonprofit organizations had a sport profile, and this ratio is higher, 16,2% regarding the 53 613 classic civic organizations (including only associations and foundations).  The specialty of these organizations is the strong relationship with subsidies, and it seems that it has turned into subsidy dependence by now (2/3 of the incomes are subsidies), as a conclusion from the data of the Hungarian Statistical Office. This topic may also become sensible in a way, when an organization cannot account the received subsidies or cannot meet expectations of the judicial expectations, which all raises managerial control related concerns. It also highlights the relationship between civic organizations and control. In this study, we aim to cover some relevant specifications of the topic through the control, as a managerial function, and based on the results we may conclude that a higher ratio of organizations cannot really perform by the expectations.   

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