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• Dimensions of Ethnocentric Emotions in Hungary

  136-147

  Ilona Csatáriné Dogi

  Views:

  200

  The concept ot ethnocentrism appeared first in the literature in the early 1900s. Since then, several international and national studies have focused on defining this concept and have aimed at the investigation of its role in terms of national and international product opinion. The consumer’s decision is influenced not only by the different marketing effects (product, price, place, promotion), but also by the cultural, social, personal and psychological characteristics of the costumers. The examination of ethnocentrism – as a socio-psychological concept – is increasingly important in marketing research. This paper focuses on exploring the dimensions of ethnocentric emotions. My aim is to support the assumption that these dimensions have a significant influence on the thinking of the consumer society. As a result of my primary research, I introduce these dimensions and terminate consumer segments. Based on my research it can be stated that the ethnocentric emotions (such as patriotism, national superiority, national consciousness, national discrimination) are determinants of consumer thinking and demonstrate the fact that awareness of ethnocentric emotions can be the basis for marketing strategies to protect national products.

• Perceived Barriers to Youth Entrepreneurship in Pakistan and Hungary

  382-391

  Syed Zaheer Abbas Kazmi

  Views:

  118

  Entrepreneurship brings enormous benefits. It generates employment and helps in social and economic development. Ventures created through the youth entrepreneurship have enormous benefits. They generate employment, reduce poverty and unequitable distribution of wealth. These ventures do also help in social, economic and technological development. However, the youth faces several barriers to entrepreneurship. This study explores the personal & psychological, family related, institutional & regulatory, cultural & social, financial and market & knowledge barriers faced by the youth of Hungary and Pakistan. Qualitative research methodology was applied. Interviews at micro and meso levels were conducted from the young entrepreneurs and university professors of Pakistan and Hungary. Results indicate that Pakistan and Hungary have almost similar levels of Personal & Psychological barriers, however, the fear of failure is higher in Hungary than in Pakistan. Family related, cultural & social and market & knowledge barriers are higher in Pakistan for the youth entrepreneurship than Hungary. Institutional & regulatory and financial barriers are at medium levels in Pakistan. For Hungary, these are at low levels. The study has important implications for researchers, academicians, policy makers and for the young aspiring entrepreneurs.