Search
Search Results
-
A márkázás hatásainak vizsgálata a fogyasztói magatartásra két FMCG vállalat példáján keresztül
1-16Views:557Over the last few years, companies have realised the significance of the image they represent and besides building the brands of their products, they started to concentrate on forming the brand of the company.We wanted to examine the world of corporate brands at two FMCG (fast moving consumer goods) companies. The aim of there search was to discover the connection between consumers and brands, product brands and corporate brands; how corporate brand influences customers during purchased ecision making. The effect of consumers’ knowledge was also observed about the companies on consumers’ habits. We have assumed that from the viewpoint of some customers, choosing among several products is often based on the perception of the brands and products alone and it has little to do with the corporate brand. Although, if one of the companies has a strong corporate brand, an idea built around it, and its message is communicated effectively, when it comes down topic king sides, the brand of the company could be essential to decision making.
-
Long Container Dwell Time at Seaport Terminals: An Investigation Study from a Consignee Perspective
Views:660Many companies are concerned about the problem of increasing average dwell time for their import containers at the port of the final destination and therefore incurring additional shipping costs in form of demurrage charges for the port administration and detention charges for the shipping line. Previous studies have addressed this topic by analyzing terminal operations and evaluated its effects on port productivity and competitiveness; however few studies have explicitly explored long container dwell time causes from a consignee perspective. This research aims to identify the causes of long dwell time for the import containers at port storage yards for one of the leading FMCG companies in Jordan. To that end, the data of import containers whose stay at the terminal exceeded the free storage days in the period between 2019 and 2020 were collected by referring to the set of shipping documents and reviewing the correspondences between the consignee and other parties in the supply chain. Based on the timelines that have been analyzed for each case of delay to the collection of shipping documents in consideration with the payment terms, as well as the clearance and delivery timelines, ten causes for the long container dwell time have been identified and classified into three main categories according to the types of flow in the supply chain; five causes related to information flow, two causes related to cash flow, and three causes related to physical flow. The impact of these causes has been evaluated using the demurrage and detention charges as a measure indicator and the findings of this research have also revealed that the causes related to cash flow have a greater impact than the other types of causes.
-
Case Study of Unilever's Zero-Emission Target Realization
16-36Views:462This paper presents a detailed case study of Unilever’s strategy and progress toward achieving zero carbon emissions, focusing on Scope 1, 2, and 3 emissions. The study analyzes a 10-year time series of both financial and non-financial data to assess the relationship between sustainability indicators, such as greenhouse gas (GHG) emissions, total and renewable energy use, and the company’s operating profit. Forecasting techniques were applied to project future emission levels based on historical data, while correlation analysis was used to evaluate the relationships between key variables. The results show a strong positive correlation between total energy use and CO₂ emissions, highlighting the importance of energy efficiency in emission reduction efforts. However, no significant correlation was found between operating profit and CO₂ emissions or energy use, suggesting that sustainability initiatives have not yet had a measurable direct impact on profitability. Despite this, Unilever has demonstrated substantial progress toward its climate targets, including a 91% reduction in CO₂ emissions per ton of production (compared to a 2008 baseline) and the transition to 100% renewable electricity in many of its facilities. The study concludes that while sustainability measures may not immediately influence profit margins, they are essential for long-term competitiveness and corporate responsibility. This case provides valuable insights for firms aiming to integrate environmental performance into strategic decision-making.
