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• Impacts of Digital Communication Tools on Fashion Brands Success –The NUDE Project

  1-13

  Zoltán Peredy

  Carolina Figueiredo

  Juhász Krisztina

  Views:

  553

  The global scale, changing fashion industry can be characterised with low predictability, high volatility, seasonality, short life cycle products and highly impulse consumer purchasings decisions, addressing ethical and sustainability matters. Fashion as generic collecting name can be defined as styles of clothing and accessories worn at any time by different groups of people. One of the main opportunity and challenge for this complex, multi actors sector introducing digital solutions, which can provide significant contribution of restructuring the supply chains, optimising the production techniques, reducing its negative environmental externalities supporting the future sustainability. Possible reason beyond this digitization trend can be changing consumer attitudes and expectations. Majority of consumers have tendency using digital channels before, during and after their purchase, so fashion brands have to take into consideration this new reality. The convenience and accessibility of online enjoyable shopping opportunities have reshaped consumer expectations including personalized recommendations, and user-friendly online social media platforms (video channels, websites, mobile apps, and secure payment systems). Instagram, TikTok, YouTube and Pinterest have transformed the way fashion brands communicate and connect with their audience creating loyal social network. Digital transformation requires more than just implementing new technologies; it necessitates a cultural shift within fashion brands. Case study of the NUDE Project analysing its challenges and main competitors as well, can serve as an illustrative example how can the digital communication tools contribute to the fashion brand future success and prosperity.

• Improving Emergency Call Accessibility via Location Technologies in Romania

  19-36

  Edita Bokor

  Horia Răzvan Botiș

  Alina Sava Crețescu

  Madlena Nen

  Corina Daniela Certan

  Views:

  262

  This study examines Romania’s progress in emergency caller location technologies and accessibility between 2020 and 2024, within the broader European context. Applying a PRISMA-informed review methodology, it draws on official reports, academic sources, and EU regulatory data to evaluate the implementation of Advanced Mobile Location (AML), HTML5 geolocation, and the Apel 112 mobile application Romania was among the first EU countries to deploy AML and subsequent performance metrics indicate notable advancements in geolocation accuracy through hybrid handset- and network-based methods. However, despite these advancements, the adoption of the Apel 112 app has declined, raising concerns about user trust, public awareness, and accessibility. To assess system inclusiveness, this study applies the International Classification of Functioning, Disability and Health (ICF) framework. Findings reveal that persons with hearing, speech, and cognitive impairments continue to face substantial barriers due to the absence of real-time text (RTT), video relay services, and universally designed interfaces. These results support both hypotheses: Romania has strengthened its technical infrastructure for caller location (H1), yet persistent accessibility and interoperability limitations remain (H2). The study concludes that inclusive design, user education, and cross-platform compatibility must become priorities for emergency communication policy to ensure equitable access for all users.

• Strategic Role of Environmental Factors in the Operation of a Manufacturing Company: A Synthesis of Three Analytical Models

  56-74

  Barbara Zsófia Stefán

  Views:

  311

  Nowadays, the operations of companies are influenced by increasingly complex internal and external factors, the systematic examination of which is essential for conscious strategy-making. The relevance of this study lies in the context of global economic instability, rapid technological advancement, and intensifying market competition, all of which present new challenges for organizations. The aim of the research is to demonstrate how the analysis of environmental factors can support strategic decision-making, with particular emphasis on a specific company case. The analysis was based on three established methods—PESTEL analysis, Porter’s Five Forces model, and the SWOT framework—which together enabled an integrated examination of macro- and micro-environmental factors as well as internal resources. The results highlighted several key strengths of the company, such as professional expertise, international presence, and the quality of customer relationships, while also identifying several areas in need of improvement, particularly in terms of pricing strategy, digital information accessibility, and internal communication. The novelty of the study lies in the combined application of the three analytical tools, which revealed interrelated insights and served as the basis for well-founded recommendations aimed at enhancing strategic flexibility and strengthening competitiveness.