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Operating a Webshop in Rural Areas
242-251Views:221The importance of e-commerce in Hungary is unquestionable. 66% of the population is regular internet users (I3), every fourth person uses it on a daily basis. Online sales have increased from 137 billion HUF in 2010 to 427 billion HUF in 2016, while offline sales were not able to reach this growth (I1). Undoubtedly, online sale has become a very valuable market. The age group really valuable as consumers spends about 6 hours a day online, out of which 3 hours are active usage (I2). The Internet is also the most important source of information and keeping in contact, as 41% of the population uses it method. The availability of the Internet in Hungary is literally independent of the geographic location, thanks to the Digital Renewal Action Plan in Hungary's current strategy, as one of its main chapters is "Enhanced and Secure Infrastructure for All." (Botos 2013) plan. There are many unfavorable processes in Hungary's rural areas. Of these, emigration and the abandonment of the local economy are outstanding. To stop these processes, the "National Rural Strategy" (2012-2020) was created. Its most important areas are employment growth, balanced and diverse land and forest management, production structure, restoration of local food production and food markets, local energy production, strengthening the local communities, improvement of population patterns and conservation of natural systems and the biodiversity. The integration of rural economies into the on-line marketplace and their linkage to different DBEs not only vertically but horizontally can be one of the keys to their survival and development. The situation of businesses on the on-line marketplace in the countryside is very special. On the one hand, they are more favourable in many aspects of their operation, but in some cases they have disadvantages that fundamentally threaten their survival. The purpose of this article is to get to know this environment, map its benefits and drawbacks. For this, we use the results of in-depth interviews conducted with businesses operating on an on-line market in rural settlements.
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Level of Digital Competences and the Examination the Relationship Between Unemployment and in Job-Trainings in the European Union
197-209Views:261In this study we examined the digital competences by the EU Member States between 2015 and 2017 based on data of OECD and EuroStat. We wanted to know, are there any relationship between the unemployment and the level of digital competences. We realised that, in these countries where the percentage of individuals with basic digital skills is higher, there the harmonized unemployment rate is lower, than in those states where the individuals have above-average digital skills. In the case of lower educated states (where the citizens do not have a general digital knowledge), the unemployment rate is higher. We researched the openness of companies towards individuals with different levels of digital knowledge. In these countries, where the more educated people live there provide the comapnies more chance to take part further trainings, than in the less educated countires. We found a moderately strong negative correlation between the group of individuals who have low overall digital skills and in-work trainings. It means, if a country has individuals with a few digital competences, there the organisations will not offer trainings them. According to the available data we could divide the EU Member States in three clusters. These groups are underdeveloped, developing, developed countries. The biggest difference is between these groups in the quantity of skilled people, however the distribution of individuals in the developed group also shows interesting features. We realised in these countries the so-called „reverse competence pyramid”. It means, as the level of skill grows, the number of individuals, who own it, grows as well. As a continuation of the research, it would be worth examining the countries regionally, so it would be clear where are, the "digital kingdoms" can be found. On the one hand this could help the state in the allocation of digital education, on the other hand, it would also improve the position of companies. They could create regional centers in less developed countries, thus outsourcing expensive high added value work.
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Examining Drone Logistics Solutions in Retail
48-61Views:175The possibilities of using drones in transportation will be determined by the capabilities of drone technology, legislation, various advocacy and trade unions, and the degree of general acceptance. Technology and infrastructure are given, customer habits and needs are favourable, and emissions generated by packets moving between two points are growing steadily. Despite these favourable conditions, the effects of drone use should be thoroughly reviewed. The environmental impacts of the project were analyzed by PEST analysis and the main influencing factors were studied using the Porter model. Concluding our results based on questionnaire surveys and feasibility examinations of fast food delivery, it can be said that a system based on drones can efficiently be operated and cost-effective using round trips, however, the legal issues and uncertainties that arise in the delivery of drone hippers remain a very significant hindering factor for a long time.
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Co-authorship Network Analysis
76-84Views:165The methodological basis of research on networks is given by graph theory. During the network analysis we work with a big data population and we are mainly analysing the relationships of the actors, which can be visualized with the graph network. The analysis of social network is becoming more and more popular in academic life as well. Most of the co-authorship networks are built around a number of prestigious people who manage their own network as a central player creating cliques.
