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• Studies on Consumer Motivation Among Users Of Fitness Services

  442-453

  Éva Judit Bartha

  Éva Bácsné Bába

  Views:

  307

  The rate of inactivity experienced world-wide is the cause of numerous health problems. The sedentary lifestyle of the population represents a great burden to a nation’s economy. The health indicators of Hungary are below the European average, not only those concerning physical activity, but also with respect to  smoking, nutrition, and alcohol consumption [1]. In 2013, only 38% of the Hungarian population exercised regularly, while 62% rarely or never [2]. The diseases associated with inactivity represent a higher burden to the economy than the costs of raising the level of activity would be [3]. Based on previous studies, the motivating factors for leisure athletes in Hungary are the preservation of health, to increase physical strength, relaxation, recreation, the love of exercising, and stress management [4; 5]. The sports facilities available to a wide range of people, the fitness clubs offer the possibility to join regular sports activities, which is why it is necessary to examine the motivation behind the participation of athletes taking part in the trainings provided by fitness facilities. Many previous studies examined the goals of athletes and the motivational factors behind exercising, and came to the conclusion that trainings held in fitness rooms and at home are related to intrinsic motivational factors, while taking part in other sports activities are related to intrinsic motivational factors [6; 7]. The focus of my study are leisure athletes using the services provided by fitness clubs (753 people), of whom I evaluated the motivational factors behind taking part in trainings. The results show that the motivational factors driving consumers of fitness services show a ranking that is identical to those of other leisure athletes, with most of them taking part in fitness trainings in order to preserve their health, to improve physical strength, and for recreational purposes, while the improvement of physical appearance also plays an important role.

• The Potential of Online Workouts for Fitness Trainers

  49-60

  Éva Judit Bartha

  Zoltán Szalánczi

  Views:

  385

  The importance of physical activity for both physical and mental health is unquestionable. For leisure athletes, fitness clubs can be considered as  popular facilities for everyday workouts. Classes run by qualified trainers, whether individual or group workouts, are very popular. In line with the worldwide trend, there is a growing expectation for fitness workouts to be reachable as simple as possible, in as many forms as possible, regardless of the location. The aim of our study is therefore to map the prevalence of online training among trainers working in the fitness sector. There is a significant demand for such workouts, even if it cannot completely replace hours of personal presence. In addition, as well as for target groups who want to find a form of exercise that can be performed anywhere, anytime, the online space provides an ideal opportunity to practice regular physical activity, as well as a good opportunity for coaches to expand their clientele and services.