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• Case Study of Unilever's Zero-Emission Target Realization

  16-36

  Zsolt Buri

  Judit T. Kiss

  Views:

  777

  This paper presents a detailed case study of Unilever’s strategy and progress toward achieving zero carbon emissions, focusing on Scope 1, 2, and 3 emissions. The study analyzes a 10-year time series of both financial and non-financial data to assess the relationship between sustainability indicators, such as greenhouse gas (GHG) emissions, total and renewable energy use, and the company’s operating profit. Forecasting techniques were applied to project future emission levels based on historical data, while correlation analysis was used to evaluate the relationships between key variables. The results show a strong positive correlation between total energy use and CO₂ emissions, highlighting the importance of energy efficiency in emission reduction efforts. However, no significant correlation was found between operating profit and CO₂ emissions or energy use, suggesting that sustainability initiatives have not yet had a measurable direct impact on profitability. Despite this, Unilever has demonstrated substantial progress toward its climate targets, including a 91% reduction in CO₂ emissions per ton of production (compared to a 2008 baseline) and the transition to 100% renewable electricity in many of its facilities. The study concludes that while sustainability measures may not immediately influence profit margins, they are essential for long-term competitiveness and corporate responsibility. This case provides valuable insights for firms aiming to integrate environmental performance into strategic decision-making.

• Development Opportunities of Health, Wellness and Sports Services in Medical Tourism Based on a Research Study

  101-114

  Anetta Müller

  Christa Pfau

  Zoltán Gabnai

  Éva Bácsné Bába

  Attila Borbély

  Károly Pető

  Views:

  489

  The quality and quantity of additional services play an increasing role in the competitiveness of service providers in the tourism sector. In our research, our goal was to explore the service development possibilites of two different sites of a Northern Hungarian healthcare institution in the framework of a market research. In the field of services, we focused on different issues of health, wellness and sports services. Our research has shown that the availability of additional services and therapeutic recreational, sport or wellness services are important for patients as they can positively influence their quality of life and health status.