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• The Transformation of Spiritual Culture in the Context of the Formation of the "New Ethics" (Problem Statement)

  Andrey Chukurov

  Views:

  154

  The article is devoted to the analysis of the spiritual values that are being formed today and the reasons for the actualization of the New Ethics. Catastrophic dynamism leads to the elimination of the stable social groups as well as to the maximum diffuseness of personal boundaries. At the same time, the transformation of the communication system brings an extremely vulnerable virtual body to the forefront of cultural life. The new communication system, social atomization, the lack of understandable guidelines in the process of socialization and self-identification - all this turns the concept of “border” into a basic one for the New Ethics. However, the design of boundaries and self-defense mechanisms does not always lead to the expected positive results. We come to the conclusion, that an initially inadequate assessment of the aggressiveness of the environment forces a person to build the most aggressive defense mechanisms: the man himself is transformed into a source of toxicity, which in turn makes the environment even more toxic than it was originally.

• Culture in Digital Format

  12 p.

  Olga Szűcs

  Dina Tanatova

  Tatyana Yudina

  Views:

  206

  The article analyzes the changes in traditional culture triggered by technologies and development of its new formats as a result, such as clip culture, screen culture, culture of computer games, etc. It touches upon the influence on culture of the personal computer and other numerous digital devices, in particular the Internet, artificial intelligence, computer graphics, and virtual reality. Traditional means of communication (books, photographs, audio and video recordings, digital TV, etc.) that are most influenced by digital technologies are also discussed. As traditional culture is losing its original features that emphasize the difference between different peoples, societies and their individual characteristics, all these processes are extensive, generating not only progressive, but negative trends. On the one hand modern culture has become accessible to everybody, on the other hand, it has lost the «romance» of personal communication. The article points out that nowadays the investigation of culture in digital format does not primarily mean analyzing its phenomena and artifacts in themselves. It is rather a matter of monitoring further transformations and contributing the unique features of traditional culture preservation, without diminishing the importance of digital technologies as a whole in society.

• Linguistic Means of Constructing “Own” and “Other” in B. Akunin’s Novel "The Diamond Chariot"

  Nava-Vanda Sahverdova

  Alina Urazbekova

  Views:

  122

  The article discusses the ways of linguistic construction of the concepts of “own” and “other” in B. Akunin's novel The Diamond Chariot. The methodological basis of the study is cognitive discursive analysis. The protagonist of the novel arrives in Japan and meets with new realities, objects, places, social organization of life. In this process, we observe the contact of two cultures – the Japanese and European-Russian. Japanese appears in the novel in a wide layer of Japanese vocabulary, which is introduced into the text in a variety of ways (translation in the text, translation in a footnote, explanation, repetition with translation, the use of a foreign word in a typical context).The process of cognition of a foreign culture is accompanied by constant assessments through the prism of one's, previously learned experience. Evaluation is a structural characteristic of the construction of one's “own” and “others'” and reflects the dynamic nature of the process of acquaintance with a foreign culture. Other way stoembed foreign words in the text – using the structure of the concept – are also presented in the article. The experience of the meeting of two cultures also appears in the linguistic form in the communication of multilingual heroes of the novel among themselves, the characteristics of this discourse of strangers are described (interspersed in English, as well as interspersed in English and Japanese, written in Cyrillic).

• The Audience of Art: Myth and Reality

  13 p.

  Alexandr Ushkarev

  Views:

  149

  Interest in the audience arose while art became public and since then it has not weaken, rather it has become more and more special. For more than a century the audience of art has been the subject of systematic scientific research. Why then is the problem of the relationship between art and its audience becoming once again a topical issue? The consequences of the civilizational shifts in the last decade have clearly shown: the things that have for a long time been considered true suddenly turn out to be illusive or banal in the changing world. In the modern market paradigm of the artistic culture development, the problem of the relationship between art and its audience acquires a new sound. A theater, a museum or a concert organization needs not the social and cultural portrait of the spectator, but an understanding of the causes and characteristics of its consumer behavior in the wider context of cultural life. And the first step to overcome the communication barriers between art and its potential consumers should be the abandonment of stereotypes and outdated research approaches.

• Grammatical Rules and Analogy in Natural Morphology

  Rita Bálint

  Views:

  76

  Analogy plays a significant role in problem solving, as well as in decision making, argumentation, perception, generalization, memory, creativity, invention, prediction, emotion, explanation, conceptualization, and communication. Analogy is important not only in ordinary language and common sense (where proverbs and idioms give many examples of its application) but also in science, philosophy, law, and the humanities. Still, in linguistics it causes many uncertainties. The main purpose of this work is to study and examine the principles of Natural Morphology on the historical change of Bulgarian verbs. This study is a summary of how grammatical rules and analogy, and their antithesis dissolve in the theory of Natural Morphology. The focus of the paperis the historical variation of the Bulgarian Aorist.