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• The abnormal “new normal”: The concept of the “new normal” as a framing structure in social media discourse: A cognitive-discursive analysis

  Nava Vanda Sahverdova

  Views:

  271

  This study is devoted to the analysis of the concept of the "new normal" and the description of its frame structure in everyday usage within social media discourse. Based on a cognitive-discursive approach, the study examines the transformation of the meaning of the expression "the new normal" from its original economic-political term into a polysemous linguistic tool for expressing evaluation, anxiety, and rejection. Using comments from social media platforms (such as Facebook, Telegram, and LiveJournal), the study identifies frames and thematic groups in which this concept is actualized: the moral and value devaluation, the cultural-civilizational crisis, ideological pressure, the normalization of violence, the mediatization of tragedies, and the social adaptation to post-COVID realities. The analysis shows that the "new normal" functions in media discourse as a marker of normative transformation and a cognitive representation of crisis phenomena. The concept serves as an ironic label, a means of stigmatization, emotional evaluation, and as a tool for expressing identity and describing the "other" amid global and local changes.

• "React with Cobra's Speed to Everyday Life" On the Trap of Actuality - Andrzej Stasiuk's Beskidy and World Chronicles (2018)

  11 p.

  Agnieszka Janiec-Nyitrai

  Views:

  244

  The goal of the paper is to analyze and depict the essays written by Polish contemporary
  author Andrzej Stasiuk in the wider context of writing strategies. The essays were collected
  in Beskidy and World Chronicles (2018). The paper also deals with Stasiuk's "workshop
  comments" about the art of writing and is concerned with author's attitude to changes in social,
  cultural and political life. Stasiuk searches for harmony and calmness. What he writes
  about is not topicalities but universal themes: nature, philosophy of living, everyday life.
  All that he can see in mass media is very strange and outlandish for him, while he looks for
  eternal values, describing chaos in modern world.