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• Culture and Normative Sociable Systems in a Period of Crisis: Issues of Theory and Practice

  Evgeniya Yuzhina

  Elizaveta Zatsepa

  Views:

  193

  This article is devoted to the analysis of topical questions of the development of culture and normative sociable systems in a period of crisis. People faced new concept of reality in the third decade of 21st century. In the era of a brittle, anxious, nonlinear, incomprehensible world the question of responsibility for the state of culture and normative sociable systems is most acute. As representatives of culture, education and science, researchers can create the space of clean, healthy, favorable opportunities for  the development in the post crisis period.

• The abnormal “new normal”: The concept of the “new normal” as a framing structure in social media discourse: A cognitive-discursive analysis

  Nava Vanda Sahverdova

  Views:

  277

  This study is devoted to the analysis of the concept of the "new normal" and the description of its frame structure in everyday usage within social media discourse. Based on a cognitive-discursive approach, the study examines the transformation of the meaning of the expression "the new normal" from its original economic-political term into a polysemous linguistic tool for expressing evaluation, anxiety, and rejection. Using comments from social media platforms (such as Facebook, Telegram, and LiveJournal), the study identifies frames and thematic groups in which this concept is actualized: the moral and value devaluation, the cultural-civilizational crisis, ideological pressure, the normalization of violence, the mediatization of tragedies, and the social adaptation to post-COVID realities. The analysis shows that the "new normal" functions in media discourse as a marker of normative transformation and a cognitive representation of crisis phenomena. The concept serves as an ironic label, a means of stigmatization, emotional evaluation, and as a tool for expressing identity and describing the "other" amid global and local changes.

• Metaphors in Lyudmila Ulitskaya’s Short Story ”The Queen of Spades”

  8 p.

  Angelika Molnár

  Views:

  407

  In this paper it opens up how Lyudmila Ulitskaya in her short story “The Queen of Spades”develops the crisis situation whichher heroes getsinto. So, the problems of the crisis should beanalysed also from a broader perspective, however, we will confine ourselves to only one rather narrow aspect of the analysis of poetic utterance, namely the tropological one.The chosen (mechanical and animalistic) metaphors are connected with the figure of the main heroine and also her revolting daughter.