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• Cognitive Models of the Concept of “Normality”

  Nava Vanda Sahverdova

  Views:

  56

  This study examines the concept of “normality” in contemporary Russian public discourse of recent decades in the context of uncertainty in normative frameworks. In contrast to the previously analysed construction “new normality,” which exhibits a marked and metalinguistic function, “normality” functions primarily as a background cognitive-discursive category, serving as a tool for evaluation and categorization. The data for the study is drawn from the RuTenTen corpus. The methodological framework is based on cognitive-discursive analysis aimed at identifying typical patterns of usage and reconstructing the conceptual structure. The analysis reveals the main cognitive models of the concept of “normality,” including spatial, scalar, processual, and institutional metaphors, as well as models of masking, simulation, and axiological inversion.

• Trans-Disciplinary Methodology: Procreation Capital as a Basic Factor in the Viability of a Civilizational-Cultural Unit

  12 p.

  Dmitrii Reut

  Views:

  335

  The main problem raised in the paper is in line with a new trend of research, conceptual programs and practical activity that can be termed “hygiene of culture”. The study is transcritical in its character and proposes to consider the category of capital generated by the economy in relation to the reproduction of the population in its structural units of civilization and as a cultural community. Trans-discipline methodology is currently being developed, which makes the work is up-to-date. It develops basic aspects of the procreation capital category, which claims to be a generalization of the human capital category. The problem is the restoration of European culture, which has been eroded by the distortion of the ideas of market economy. The reason why it is particularly urgent to find a solution to the problem is the threat posed by the demographic situation of the developed countries of European culture and the adjacent countries of the Slavic-Orthodox cultural cluster by the actual organization of housing.