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• Grammatical Rules and Analogy in Natural Morphology

  Rita Bálint

  Views:

  73

  Analogy plays a significant role in problem solving, as well as in decision making, argumentation, perception, generalization, memory, creativity, invention, prediction, emotion, explanation, conceptualization, and communication. Analogy is important not only in ordinary language and common sense (where proverbs and idioms give many examples of its application) but also in science, philosophy, law, and the humanities. Still, in linguistics it causes many uncertainties. The main purpose of this work is to study and examine the principles of Natural Morphology on the historical change of Bulgarian verbs. This study is a summary of how grammatical rules and analogy, and their antithesis dissolve in the theory of Natural Morphology. The focus of the paperis the historical variation of the Bulgarian Aorist.

• Linguistic Means of Constructing “Own” and “Other” in B. Akunin’s Novel "The Diamond Chariot"

  Nava-Vanda Sahverdova

  Alina Urazbekova

  Views:

  117

  The article discusses the ways of linguistic construction of the concepts of “own” and “other” in B. Akunin's novel The Diamond Chariot. The methodological basis of the study is cognitive discursive analysis. The protagonist of the novel arrives in Japan and meets with new realities, objects, places, social organization of life. In this process, we observe the contact of two cultures – the Japanese and European-Russian. Japanese appears in the novel in a wide layer of Japanese vocabulary, which is introduced into the text in a variety of ways (translation in the text, translation in a footnote, explanation, repetition with translation, the use of a foreign word in a typical context).The process of cognition of a foreign culture is accompanied by constant assessments through the prism of one's, previously learned experience. Evaluation is a structural characteristic of the construction of one's “own” and “others'” and reflects the dynamic nature of the process of acquaintance with a foreign culture. Other way stoembed foreign words in the text – using the structure of the concept – are also presented in the article. The experience of the meeting of two cultures also appears in the linguistic form in the communication of multilingual heroes of the novel among themselves, the characteristics of this discourse of strangers are described (interspersed in English, as well as interspersed in English and Japanese, written in Cyrillic).

• The Transformation of Spiritual Culture in the Context of the Formation of the "New Ethics" (Problem Statement)

  Andrey Chukurov

  Views:

  151

  The article is devoted to the analysis of the spiritual values that are being formed today and the reasons for the actualization of the New Ethics. Catastrophic dynamism leads to the elimination of the stable social groups as well as to the maximum diffuseness of personal boundaries. At the same time, the transformation of the communication system brings an extremely vulnerable virtual body to the forefront of cultural life. The new communication system, social atomization, the lack of understandable guidelines in the process of socialization and self-identification - all this turns the concept of “border” into a basic one for the New Ethics. However, the design of boundaries and self-defense mechanisms does not always lead to the expected positive results. We come to the conclusion, that an initially inadequate assessment of the aggressiveness of the environment forces a person to build the most aggressive defense mechanisms: the man himself is transformed into a source of toxicity, which in turn makes the environment even more toxic than it was originally.

• Culture in Digital Format

  12 p.

  Olga Szűcs

  Dina Tanatova

  Tatyana Yudina

  Views:

  203

  The article analyzes the changes in traditional culture triggered by technologies and development of its new formats as a result, such as clip culture, screen culture, culture of computer games, etc. It touches upon the influence on culture of the personal computer and other numerous digital devices, in particular the Internet, artificial intelligence, computer graphics, and virtual reality. Traditional means of communication (books, photographs, audio and video recordings, digital TV, etc.) that are most influenced by digital technologies are also discussed. As traditional culture is losing its original features that emphasize the difference between different peoples, societies and their individual characteristics, all these processes are extensive, generating not only progressive, but negative trends. On the one hand modern culture has become accessible to everybody, on the other hand, it has lost the «romance» of personal communication. The article points out that nowadays the investigation of culture in digital format does not primarily mean analyzing its phenomena and artifacts in themselves. It is rather a matter of monitoring further transformations and contributing the unique features of traditional culture preservation, without diminishing the importance of digital technologies as a whole in society.

• B. Spinoza, N.V. Gogol, J. Baudrillard: On the Debate about Theocentrism and Anthropocentrism

  13 p.

  Sergey Shults

  Views:

  187

  Interest in the problem of man, in the structure of the world and in its foundations is brought together, with all the difference, Spinoza, Gogol, Baudrillard. In the lineup of authors, three main attitudes are revealed. Spinoza: all that exists is theocentric; one must strive to comprehend God and His "extensions" (not creatures!) in the form of the world and man. Gogol: comic-romantic criticism regarding intramural irrationality with the author's aspiration for an eschatological perspective. Baudrillard: immersion in the pan-social as the only being, although it has (starting from the Renaissance) an empty foundation. According to Spinoza, man, nature, the world, in general, everything in reality is an extension of God. Not "creation"! - it is a continuation, practically an integral part of God, some "doubles", although those with less "good."  It turns out that God is not able to separate himself from what is around him, what is in the outside world and everything that is not He considers himself to be. Gogol, on the other hand, strove to portray man as really different in relation to God and at the same time capable of changing (the concept of “Dead Souls”). Isn’t the “apocalypse of our time” outlined by Baudrillard? Its unchanging Marxist-Freudian jargon is intended only to serve the immediate intention of reforming social reality. The Baudrillard concept is marked by post- and neo-romantic skepticism regarding the nature of man and society. The extra-Marxist (and non-Freudian) in Baudrillard - his bet on "reversibility", on the "gift" (in the terminology of Moos and his followers) of the "gift", ie installation on a "symbolic exchange" between communicants in all spheres of existence. Thus, Baudrillard comes to recognize the linkage "modern / postmodern" and to recognize the benefits of modernity. The transformation of “dead souls” is a path that Gogol also thought about realizing on different grounds and which opposes the complacency of Spinozist machines.