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The abnormal “new normal”: The concept of the “new normal” as a framing structure in social media discourse: A cognitive-discursive analysis
Views:167This study is devoted to the analysis of the concept of the "new normal" and the description of its frame structure in everyday usage within social media discourse. Based on a cognitive-discursive approach, the study examines the transformation of the meaning of the expression "the new normal" from its original economic-political term into a polysemous linguistic tool for expressing evaluation, anxiety, and rejection. Using comments from social media platforms (such as Facebook, Telegram, and LiveJournal), the study identifies frames and thematic groups in which this concept is actualized: the moral and value devaluation, the cultural-civilizational crisis, ideological pressure, the normalization of violence, the mediatization of tragedies, and the social adaptation to post-COVID realities. The analysis shows that the "new normal" functions in media discourse as a marker of normative transformation and a cognitive representation of crisis phenomena. The concept serves as an ironic label, a means of stigmatization, emotional evaluation, and as a tool for expressing identity and describing the "other" amid global and local changes.
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The Search for a Social Ideal as a Cultural Tradition of Russian Thought
Views:241This study investigates some important lines of Russian social thought of the 19th and early 20th centuries in the context of the interpretation of the social ideal. Four perspectives of the problem are outlined: the first one is cultural geographic, divided into three branches (Westernism, Slavophilism and, Eurasianism), the second one is sociological positivism, the third one is philosophical liberalism, and the fourth one is religious thought. The cultural-geographic orientation created a wide field of the work of social thought in studying the paths of social development. Sociologists positivists P. Lavrov and N. Mikhailovsky, who were founders of ‘narodnichestvo’ movement, formulated the notion of social ideal as an object of sociological research. The positivist perspective that was intended for the ideals of social solidarity, transformed into the left the traditionalism that was narodnichestvo ideology. Narodnichestvo created the ideal prerequisites for the dissemination of Marxism in Russia. Liberal philosophic thought offered the original concept of the development of personality as a social ideal (P. Novgorodtsev). The fourth perspective was closest to the modern comprehension of the processes of unification of humankind and the development of the world economic system. The issue of social ideal thus became the main tradition of thought in the pre-revolutionary Russia.
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The Transformation of Spiritual Culture in the Context of the Formation of the "New Ethics" (Problem Statement)
Views:269The article is devoted to the analysis of the spiritual values that are being formed today and the reasons for the actualization of the New Ethics. Catastrophic dynamism leads to the elimination of the stable social groups as well as to the maximum diffuseness of personal boundaries. At the same time, the transformation of the communication system brings an extremely vulnerable virtual body to the forefront of cultural life. The new communication system, social atomization, the lack of understandable guidelines in the process of socialization and self-identification - all this turns the concept of “border” into a basic one for the New Ethics. However, the design of boundaries and self-defense mechanisms does not always lead to the expected positive results. We come to the conclusion, that an initially inadequate assessment of the aggressiveness of the environment forces a person to build the most aggressive defense mechanisms: the man himself is transformed into a source of toxicity, which in turn makes the environment even more toxic than it was originally.