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• Online shopping behaviour in the Northern and Southern Great Plain Regions

  13-24

  Kata Földi

  Ibolya Rózsa Pénzes

  Views:

  183

  The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.

• Is an education programme based on social innovation sustainable?

  114-124

  Krisztina Varga

  Daniella Kucsma

  Views:

  68

  Social sustainability is a key concept that can be identified as an important factor in the processes supporting the satisfaction of the current needs of humanity and the preservation of the environment and natural resources for future generations. Social innovation initiatives are solutions that support a sustainable future and can be suitable for mitigating differences at the regional level, increasing regional competitiveness, and helping to catch up. The reduction and elimination of educational inequalities requires long-term solutions that require innovative cooperation between the actors of society. Within the framework of the study, we examine the examples of social innovation efforts in education and the effects of these practices, during which we pay special attention to issues of social sustainability. Our goal is to present social innovation programs and good practices that can be identified as equalizing education solutions and can be adapted and sustained in order to increase well-being while taking into account local needs and demands as well as the characteristics of the given community. Within the framework of the study, the examined good practices are presented in a structured form, emphasizing the key elements that ensure social sustainability.

• Examination of the organizational structure and the management functions of state-accredited football academies

  102-111

  Zoltán Szalánczi

  Views:

  248

  My research was aimed to investigate the organizational structure and the management functions of the state-accredited football academies in Hungary. The relenvance of this topic is given by the high amount of money flowing in to this sector, and the changes in the onganizational background. With the development of football, the clubs are working yet as companies, and this organistional frame requires a well planned structure. In my research I analized the operation of these organisations as companies, and I tried to answer the suggested questions about structure and leadership, with a comparative analysis of the academies highlighted by the national federation. I revealed what are the organizational problems faced by the academies, and which directions they have to follow to develop their companies, to ensure the safe, and long term operation. I choosed 3 from the 10 state-accredited academies to analyse their structure. The chosen clubs were the Várda Sport Egyesület, the Vasas Kubala Akadémia, and the Győri ETO FC youth base. It was important for me to represent an academy from each part of Hungary, to have the possibility to see some regional specialities. Through my study I investigated the responsibilities of the academy directors to see which were the key areas they had to enchance in their companies, and to define the differences in each organization. It was also my goal to reveal these differences have benefists or disadvantages for the operation. My main goal was to locate critical success factors needed for the modern, and proper operation. The research revealed that the three academies examined follow the traditional linear, functional organizational structure, but there are also differences in the definition of jobs and in the operation of the company. These differences are largely to be found in the local identity and the still ongoing development of the organizational background.