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• The place and role of Debrecen style honey cake at the the Folk Art Association of Hajdú - Bihar county

  82-96

  Erzsébet Hubert

  Tünde Csapóné Riskó

  Views:

  63

  Debrecen style honey cake making has been registered in 2014 in the collection of Hungarian values of Debrecen and Hajdú - Bihar county. Thus it is worth and reasonable to study the roots and history of honey cake making and especially Debrecen style honey cake making, as well as the future perspectives of the profession. The evolution process of honey cake as a traditional open air market product to its many current forms was long and exciting. Operation of the National Value Pyramid, history of honey cake making was investigated and honey cake makers working in Debrecen and Hajdú - Bihar County are introduced in the present paper. The efforts of the Folk Art Association of Hajdú - Bihar County have been summarised, including how it promotes the honey cake - with its thousand year tradition - to remain a popular product and how it supports its members. While innovation is always a key issue for professionals, ensuring that this product is made of (traditional) healthy ingredients stays popular are the foci of Hungarian honey cake makers.

• Honey consumption and purchasing habits in Hajdú-Bihar county

  88-101

  Viktória Vida

  Alíz Feketéné Ferenczi

  Views:

  161

  The main objective of our research is to present the market situation and conditions of the Hungarian beekeeping sector from the perspective of consumers. We considered it appropriate to present the beekeeping market because the European Union is the second largest producer of honey in the world, and Hungary ranks third in the EU in terms of the honey production volume. The changes in global and EU trade, market trends and changes in consumer habits are significant influencing factors in terms of domestic conditions. The market situation is presented through a review of the relevant domestic and foreign literature, and we analysed statistical databases to examine the topic (data provision of beekeeping programs of the European Union member states, CSO, OMME, Statista database and reports). The consumption of honey by the Hungarian population has been slowly increasing year by year, but we are still below the European Union average. Honey is our basic food of animal origin; it has many beneficial properties, so the study of consumption and purchasing habits is an important issue. To analyse the consumer and purchasing habits, we chose the questionnaire survey method. In our research, we sought the answer to how and in which direction honey consumption and purchasing habits have changed in Hungary today, and whether there are any regional difference based on the answers of the respondents. The online questionnaire was structured according to the 4Ps of the marketing mix; accordingly, we had questions about the product itself (honey), its price, place of purchase, promotion opportunities and the way and frequency of honey consumption. The results obtained from the survey were evaluated, subjected to descriptive statistical analysis, and then analysed for correlations based on background variables including gender, age, education, type of settlement, and county. Responses were evaluated using the SPSS 22.0 data analysis and statistics program. The results of the sample are not representative, but they well represent and summarize the situation.