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The awareness and recognition of the tourism brand "Heart of the Hungarian Great Plain" and its attractions
67-74Views:189The objective of developing a geographical area is, first and foremost, the effective operation, the provision of an appropriate place to live and the well-being of its inhabitants, through the creation of appropriate economic, cultural, technological and ecological conditions. According to Ritchie-Crouch (2003), a tourism destination is competitive, if it has the capability for increasing tourism revenues, attracting tourists continuously, providing visitors with memorable experiences that meet their expectations, and furthermore, for profit generation. At the same time, however, the well-being of the local population must be maintained or increased by the preservation of resources for the future generations (i.e. keeping principles of sustainable development). The dynamic growth in tourism demand is also leading to increased competition between destinations. Intense competition also poses a challenge for the tourism marketing organization in the target area in terms of image building, product development and communication. However, the successful development of tourism can only be achieved through a well-functioning, well-cooperating system. Cooperation is needed both at regional and tourism product level. Although the slogan of Jász-Nagykun-Szolnok County as a tourism brand, the "Heart of the Great Plain" meets all the requirements for mottos, the recognition by travellers must be validated with market survey. A large sample (n = 1037) survey was conducted among domestic tourists visiting the destination in summer 2019. 71.6% of the respondents identify the county well by the brand “Heart of the Great Plain”, and the proportion of bad answers was trifling. In addition to the recognition of the tourism brand, the research also covered the assessment of the county's various tourism attractions. Twenty-nine tourism attractions were evaluated by the respondents as to whether they were visited or known. Based on the survey results, the well-known supply elements are Lake Tisza, Abádszalók, Jászberény Zoo and Botanical Garden, Cserkeszőlő, the spa resort, Tiszavirág Festival and RepTár, Interactive Aviation Museum in Szolnok. Although the awareness of county tourism attractions is considered favourable, twelve attractions had not been visited by 10% of non-county respondents until the date of surveying, and at least one quarter of respondents in each attraction were negative for a possible future visit. The conclusions of the research point out that by exploiting and developing the existing attractions in the destination, tourism innovation is needed to provide complex experience packages to reach a wide range of tourist segments. This can lead to a significant increase in the number of visitors.
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Institutional and consumer market aspects of regional tourism development along the Lower-Ipoly
8-19Views:191Depending on the macro-level management of tourism, whether a top-down or a bottom-up or integrated tourism development method is applied, the assessment of the organizational and consumer market is an integral part of the status quo analysis. Coordination the stakeholders of the organizational market could be the task of a TDM, however, the linear extent and network of settlements, the specific location, and the unfavourable demographic characteristics raise a number of problems. The study summarizes the results of a research to make foundation for a tourism development concept, outlining the similarities and differences between the two stakeholder groups regarding the tourism needs of the given area. It also covers the preferred types of tourism and the services that make up each tourism product (absolute value, ranking and the ratio to the average). The Lower-Ipoly region can occupy a special position in the tourism market in some aspects (water, bicycle and ecotourism) by combining special product and destination development, as well as experience management and perhaps visitor management elements. Although the limited resources of the organizational market confine the realization of consumer ideas, the success of development is influenced by the demarcation of boundaries, which is a qualitative rather than a quantitative issue and is related to segmentation and differentiated supply. The organizational functions of the destination management are performed by the leading organization of the project currently being implemented. Thus, due to the overlapping maintenance periods, if the projects are sufficiently coordinated, continuous tourism coordination will take place even in the absence of a TDM organization. The results of the consumer market research show that solving the problems arising from limited natural resources requires a significant change in market behaviour not only for tourism service providers, but also for tourists.
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Trends in health tourism and possible alternatives for reducing regional inequalities
47-60Views:92Health tourism has become one of the key segments of the tourism industry in recent years, with significant economic and social impacts. It plays an important role in prevention, promoting healthy lifestyles, and improving access to medical services. At the same time, the geographical concentration of health tourism services poses a serious challenge: people living in peripheral areas are often unable to take advantage of these opportunities, which contributes to the deepening of social inequalities. The aim of the study is to explore the inequalities in access to health tourism services, especially spas, in rural areas. In June 2025, we conducted a self-administered questionnaire survey involving 109 people, focusing on Szabolcs-Szatmár-Bereg County. The study is pilot in nature and the sample is not representative, which limits its generalizability but provides important guidance for future research with larger sample sizes. The data were evaluated using cross-tabulation analysis, chi-square and Fisher's exact tests. With our work, we would like to explore alternative proposals and possibilities, thereby contributing to the reduction of social and regional disparities.
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The impact of events in and around Kisvárda on tourism in the region
34-47Views:199The main goal of our research is to present the impact of the festivals organized in and around the city of Kisvárda on tourism. The main direction was given by the Kisvárda Festival of Theaters, which has been organized for more than 30 years, as it has greatly contributed to the development of tourism in Kisvárda in recent years. In our research material, we briefly present the festival tourism in Hungary, and we also review the relationship between tourism and the festival, taking into account the COVID-19 pandemic that has been present for the past few years.
We also consider the presentation of the research topic important because the tourist offer of the city of Kisvárda and its region is growing, there are many tourist attractions in Kisvárda that make it worth visiting the city and its surroundings. In addition to examining the impact of the Kisvárda Festival of Hungarian Theaters on tourism, we also conducted a questionnaire survey in order to find out the opinions of visitors to events in Kisvárda. In our opinion, festivals can have a significant positive impact on the economy, society and cultural life.
