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Theoretical review of corporate communication with special attention to linguistic effects and communication noise
82-88Views:414Based on literature, the aim of this review is to provide a clear vision of the general aspects of communication, the linguistic effects in communication, and noises in organizational communication and their solutions. Regarding the review of different disciplines, the basic concept of communication appears differently; communication noises must be considered in all the cases during communication. Noise includes physical phenomena, psychological factors, but it can also be interpreted as linguistic or intellectual barriers, such as those arising from the interpretation of loanwords and different wording. In Hungary, research on the effectiveness of organizational communication has examined the effect of different wording of job advertisements in a general framework, research results on the use of loanwords and different wording are found in linguistic research.
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Establishing and maintaining successful business relationships at the University of Debrecen: the importance of communication between institutions
27-34Views:75In the B2B sector, communication between individual organizations has undoubtedly always played a significant role. However, the changes of recent years have also significantly changed the structure and operation of certain higher education institutions, which has brought with it an increase in openness to the business world. Communication is one of the pillars of establishing successful business relationships, but traditional communication models are not always able to meet the dynamic needs of the modern business environment. Not only universities can benefit from improving communication processes and tools adapted to these expectations, but it can also be beneficial for students participating in higher education. In this research, we set the objective to explore what communication processes are currently taking place between institutions. In order to achieve our goal, we conducted qualitative research, as this allowed us to gain deeper insight into the position represented by companies on the topic. We conducted semi-structured in-depth interviews with the partner institutions of the University of Debrecen in the second half of 2024 and in January 2025. During the discussions, the effectiveness of communication platforms in terms of maintaining contact with the university and other business actors was explored. The interviews highlighted that partners primarily consider the website and email to be the most reliable sources of information, while social media platforms (such as Facebook and LinkedIn) also play a significant role in day-to-day communication. In addition, personal meetings and networking events remain indispensable for building trust, and the importance of connections based on trade fairs and recommendations was also confirmed when it comes to reaching new partners. The findings clearly reveal both a need for and an openness towards developing new, multi-channel and targeted communication models that align with the specific characteristics of the domestic and international B2B sector. Alongside traditional tools (e.g., phone, email), the more conscious and strategic use of modern digital platforms may contribute to managing future relationships more effectively and strengthening the institution’s image.
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The awareness and recognition of the tourism brand "Heart of the Hungarian Great Plain" and its attractions
67-74Views:165The objective of developing a geographical area is, first and foremost, the effective operation, the provision of an appropriate place to live and the well-being of its inhabitants, through the creation of appropriate economic, cultural, technological and ecological conditions. According to Ritchie-Crouch (2003), a tourism destination is competitive, if it has the capability for increasing tourism revenues, attracting tourists continuously, providing visitors with memorable experiences that meet their expectations, and furthermore, for profit generation. At the same time, however, the well-being of the local population must be maintained or increased by the preservation of resources for the future generations (i.e. keeping principles of sustainable development). The dynamic growth in tourism demand is also leading to increased competition between destinations. Intense competition also poses a challenge for the tourism marketing organization in the target area in terms of image building, product development and communication. However, the successful development of tourism can only be achieved through a well-functioning, well-cooperating system. Cooperation is needed both at regional and tourism product level. Although the slogan of Jász-Nagykun-Szolnok County as a tourism brand, the "Heart of the Great Plain" meets all the requirements for mottos, the recognition by travellers must be validated with market survey. A large sample (n = 1037) survey was conducted among domestic tourists visiting the destination in summer 2019. 71.6% of the respondents identify the county well by the brand “Heart of the Great Plain”, and the proportion of bad answers was trifling. In addition to the recognition of the tourism brand, the research also covered the assessment of the county's various tourism attractions. Twenty-nine tourism attractions were evaluated by the respondents as to whether they were visited or known. Based on the survey results, the well-known supply elements are Lake Tisza, Abádszalók, Jászberény Zoo and Botanical Garden, Cserkeszőlő, the spa resort, Tiszavirág Festival and RepTár, Interactive Aviation Museum in Szolnok. Although the awareness of county tourism attractions is considered favourable, twelve attractions had not been visited by 10% of non-county respondents until the date of surveying, and at least one quarter of respondents in each attraction were negative for a possible future visit. The conclusions of the research point out that by exploiting and developing the existing attractions in the destination, tourism innovation is needed to provide complex experience packages to reach a wide range of tourist segments. This can lead to a significant increase in the number of visitors.
