Search

Search Results

• The place and role of Debrecen style honey cake at the the Folk Art Association of Hajdú - Bihar county

  82-96

  Erzsébet Hubert

  Tünde Csapóné Riskó

  Views:

  194

  Debrecen style honey cake making has been registered in 2014 in the collection of Hungarian values of Debrecen and Hajdú - Bihar county. Thus it is worth and reasonable to study the roots and history of honey cake making and especially Debrecen style honey cake making, as well as the future perspectives of the profession. The evolution process of honey cake as a traditional open air market product to its many current forms was long and exciting. Operation of the National Value Pyramid, history of honey cake making was investigated and honey cake makers working in Debrecen and Hajdú - Bihar County are introduced in the present paper. The efforts of the Folk Art Association of Hajdú - Bihar County have been summarised, including how it promotes the honey cake - with its thousand year tradition - to remain a popular product and how it supports its members. While innovation is always a key issue for professionals, ensuring that this product is made of (traditional) healthy ingredients stays popular are the foci of Hungarian honey cake makers.

• Comparative study: the impact of catvertising on online shopping in the Northern and Southern Great Plain Regions

  1-14

  Janka Szabó

  András Fehér

  Views:

  193

  The article examines the impact of catvertising on online shopping behavior in the Northern and Southern Great Plain Regions. Catvertising is a term derived from the English words "cat" and "advertising," and it refers to advertising campaigns that feature cats. The literature review primarily focused on catvertising, online marketing, and online shopping habits, utilizing both domestic and international sources. Furthermore, in our secondary research, we aimed to understand the emotional effects of catvertising by studying foreign psychological and neurological studies. The primary research was conducted using quantitative methods, specifically through an online questionnaire, which analyzed responses from 342 participants. Based on the responses, we analyzed differences in online shopping habits depending on whether or not a cat was featured in the advertisement, demonstrating the comparative nature of the study. The results suggest that advertisements featuring cats enhance brand recall success, particularly for product categories related to pet ownership. 

• The social media’s influence on hungarian women’s health-consciousness

  1-12

  Tünde Erzsébet Buglyó-Nyakas

  Tímea Gál

  Views:

  883

  Online media marketing is getting greater influence on the daily life, on the consumer and purchasing habits and on our health consciousness. The main goal of the research is to explore what the Hungarian women associate with health-consciousness on different social platforms, how their consumer activity look like and what kind of special groups can be formed. First of all, the posts appearing on the topic of health-consciousness on different platforms were analysed through a netnographic research. Then, with the involvement of 409 women, the influencing factors were measured to the participants on these pages in terms of health consciousness via questionnaire survey. As a result, special consumer groups appearing in the social platform were quantified and recommendations were formulated for companies who base their marketing strategy on online arenas.