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Institutional and consumer market aspects of regional tourism development along the Lower-Ipoly
8-19Views:265Depending on the macro-level management of tourism, whether a top-down or a bottom-up or integrated tourism development method is applied, the assessment of the organizational and consumer market is an integral part of the status quo analysis. Coordination the stakeholders of the organizational market could be the task of a TDM, however, the linear extent and network of settlements, the specific location, and the unfavourable demographic characteristics raise a number of problems. The study summarizes the results of a research to make foundation for a tourism development concept, outlining the similarities and differences between the two stakeholder groups regarding the tourism needs of the given area. It also covers the preferred types of tourism and the services that make up each tourism product (absolute value, ranking and the ratio to the average). The Lower-Ipoly region can occupy a special position in the tourism market in some aspects (water, bicycle and ecotourism) by combining special product and destination development, as well as experience management and perhaps visitor management elements. Although the limited resources of the organizational market confine the realization of consumer ideas, the success of development is influenced by the demarcation of boundaries, which is a qualitative rather than a quantitative issue and is related to segmentation and differentiated supply. The organizational functions of the destination management are performed by the leading organization of the project currently being implemented. Thus, due to the overlapping maintenance periods, if the projects are sufficiently coordinated, continuous tourism coordination will take place even in the absence of a TDM organization. The results of the consumer market research show that solving the problems arising from limited natural resources requires a significant change in market behaviour not only for tourism service providers, but also for tourists.
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Empirical analysis of domestic reading attitudes
23-32Views:48Reading is one of the oldest recreational, educational, and developmental activities, which supports not only vocabulary, knowledge, but also imagination and mental health, among other things. The book market has been repeatedly forecasted as a weakening market, a market of disinterest, but the results and consumer trends do not confirm this. During and after the pandemic, reading began to grow again, and the trendiness of book reading, the subculture-forming effect of reading itself, became stable again. This was helped by the fact that new trends began their conquests alongside and within entertainment and fiction. Regionally, our country is in the middle of the EU based on leisure reading habits.
In our primary research, we examined consumer attitudes in this regard using a questionnaire survey, involving the opinions of 647 domestic respondents. Of these, we also dealt separately with the group of “bookworms” that generates the most demand. During the study, we tried to explore their preferences using attitude scale questions, and the socio-demographic background influencing them with cross-tabulation analyses. Using the compiled statements, we were able to conduct principal component and cluster analyses, based on which we established that the reading groups view the community-building nature of reading differently, its developmental effect, its early developmental nature, and its nature as a gift. During our study, there were significant differences between those who are fully committed to reading and recognize its community-building nature, the lonely bookworms, and the more passive group, compared to the average.
Based on our results, it can be said that the differentiation of marketing strategy along the different consumer segments, and also the communication opportunities within them, is of paramount importance in this industry, since this market cannot be viewed as a homogeneous whole, not even in the case of large book consumers.
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Honey consumption and purchasing habits in Hajdú-Bihar county
88-101Views:398The main objective of our research is to present the market situation and conditions of the Hungarian beekeeping sector from the perspective of consumers. We considered it appropriate to present the beekeeping market because the European Union is the second largest producer of honey in the world, and Hungary ranks third in the EU in terms of the honey production volume. The changes in global and EU trade, market trends and changes in consumer habits are significant influencing factors in terms of domestic conditions. The market situation is presented through a review of the relevant domestic and foreign literature, and we analysed statistical databases to examine the topic (data provision of beekeeping programs of the European Union member states, CSO, OMME, Statista database and reports). The consumption of honey by the Hungarian population has been slowly increasing year by year, but we are still below the European Union average. Honey is our basic food of animal origin; it has many beneficial properties, so the study of consumption and purchasing habits is an important issue. To analyse the consumer and purchasing habits, we chose the questionnaire survey method. In our research, we sought the answer to how and in which direction honey consumption and purchasing habits have changed in Hungary today, and whether there are any regional difference based on the answers of the respondents. The online questionnaire was structured according to the 4Ps of the marketing mix; accordingly, we had questions about the product itself (honey), its price, place of purchase, promotion opportunities and the way and frequency of honey consumption. The results obtained from the survey were evaluated, subjected to descriptive statistical analysis, and then analysed for correlations based on background variables including gender, age, education, type of settlement, and county. Responses were evaluated using the SPSS 22.0 data analysis and statistics program. The results of the sample are not representative, but they well represent and summarize the situation.
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The role and opportunities of short supply chains - with a focus on the organizations of Hajdú-Bihar county
45-58Views:388An important basis for the development of new rural development practices is the re-creation of supply chains. SFSCs (Short Food Supply Chain) are also capable of breaking the system of long, complex industrial chains. In the case of SFSCs, producer-consumer relations are “shortened” and redefined. After exploring the literature, I came to the conclusion that short supply chains are receiving more and more attention nowadays, and more and more forms of operation are appearing in Hungary as well. The promotion of local products has been helped by a number of programs in recent years. I have found that the international literature presents the operation of RELs in the form of a case study. The primary aim of the study was to search for international examples that can form a basis of comparison for the organizations operating in Hungary, especially in Hajdú-Bihar County. After that, I presented specific networks operating in Hajdú-Bihar county, four networks were identified. Finally, I discussed the results of a questionnaire survey between REL members. In summary, 80% of the respondents believe in the viability and economical operation of RELs. Most identified the development of information technology as an area of operation to be developed. Farmers would be willing to strengthen direct sales in order to make product production economical. 88% of producers sell in local, producer markets. They are basically satisfied with the functioning of the producer market and also consider it economically satisfactory to sell on the producer market.
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Questionnaire analysis of the situation of the artisans of the Debrecen Folk Crafts Festival in 2021
67-78Views:191Debrecen Folk Craft Festival faithfully preserves the cultural, social and economic traditions of Debrecen. As a tourist event, the festival provides an opportunity to learn about the centuries-old folk crafts, the artisans, their tools and their products. The traditional fair character of the event is given by the street stalls and the possibility to buy the products. The fair is part of Debrecen's history (it has had the right to hold fairs since the early 1400s), which has given a strong impetus to its economic development. The town's geographical and social characteristics made it a market centre. On the one hand, it was built at the junction of land routes and, on the other, it was owned by lords of national rank who helped to create a farming town and a local society of artisan-traders. In Debrecen, handicraft and trade fair past is still preserved in street names such as Külsővásártér, Mester street, Faraktár street, Csapó street, which is also the venue of the 11th Folk Craft Festival. The aim of the research is to investigate the extent to which Debrecen Folk Craft Festival is a Debrecen event, as well as the composition of the local artisans still operating (craft, age, gender, experience), their business strengths and weaknesses, and their presence on the internet. This representative quantitative survey was carried out with 23 representatives of 15 crafts (leatherworkers, potters, beadworkers, embroiderers, straw weavers, enamelers, furniture makers, woodcarvers, textile toy makers, honeycake makers, etc.) using a self-completion questionnaire. The survey is representative as all participants completed the questionnaire. Since folk crafts are part of the Debrecen identity, and the local culture, their survival is in the interest of the city. The survey covered the forms of their businesses, their sales opportunities, their financial background, etc. The structure of the paper: Introduction presents the festival itself, Material and Methodology, Results and Conclusions chapters describe the questionnaire survey’s results. Conclusions of the research: the cultural and social impact of the Folk Craft Festival is significant, especially through the promotion of folk art heritage, community organisation and its impact on consumer habits. There is still a wide variety of folk crafts in Debrecen, but the masters of some folk crafts are ageing. Traditionally, these one-man businesses still prefer to sell at fairs, because they are weak in marketing and advertising, and nearly a third of them have online presence on the association's website only. Their strength is their expertise, with 40, 50 or even 60 years of experience. The majority of products are qualified by the Hungarian Heritage House, which protects the masters from having their products copied and mass-produced by others.
