Articles

Een toeristische brochure: een oefening in persuasieve teksten: Casus: de Nederlandstalige brochure over Zagreb

Published:
2021-03-01
Authors
View
Keywords
License

Copyright (c) 2020 Acta Neerlandica

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How To Cite
Selected Style: APA
Pancirov Cornelisse, Željana, Žagar, A. M., & Steurs, F. (2021). Een toeristische brochure: een oefening in persuasieve teksten: Casus: de Nederlandstalige brochure over Zagreb. Acta Neerlandica, 16-17, 197-223. https://doi.org/10.36392/ACTANEERL/2020/16-17/10
Abstract

Persuasive documents are defined as documents that transfer the information to the reader with the purpose of influencing their attitude. Travel brochures, like the brochure of the city of Zagreb, the capital of Croatia, also belong to this category. Since tourism plays an important role in Croatia’s economy and since every year the number of Dutch speaking tourists visiting Zagreb is growing, a two-part study was conducted to test whether the Dutch translation of the brochure fulfils its purpose, i.e. whether it is convincing or not. The first part of the study was carried out using Hoeken’s (Het ont­werp van overtuigende teksten) pros-and-cons method. Six subjects participated in the study: three from the Netherlands and three from Flanders, Belgium. The second part of the study consists of authors’ analysis of the brochure based on Hoeken’s method as well. Finally, advice is given on how the brochure could be improved.