No. 16-17 (2020): Woord en beeld

Een toeristische brochure: een oefening in persuasieve teksten: Casus: de Nederlandstalige brochure over Zagreb

Published March 1, 2021
Željana Pancirov Cornelisse
University of Zagreb
Ana Marija Žagar
University of Zagreb
Frieda Steurs
KU Leuven
pdf (Nederlands)

Persuasive documents are defined as documents that transfer the information to the reader with the purpose of influencing their attitude. Travel brochures, like the brochure of the city of Zagreb, the capital of Croatia, also belong to this category. Since tourism plays an important role in Croatia’s economy and since every year the number of Dutch speaking tourists visiting Zagreb is growing, a two-part study was conducted to test whether the Dutch translation of the brochure fulfils its purpose, i.e. whether it is convincing or not. The first part of the study was carried out using Hoeken’s (Het ont­werp van overtuigende teksten) pros-and-cons method. Six subjects participated in the study: three from the Netherlands and three from Flanders, Belgium. The second part of the study consists of authors’ analysis of the brochure based on Hoeken’s method as well. Finally, advice is given on how the brochure could be improved.