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• The online marketing possibilities and judgment of the domestic food-sector

  77-84

  András Fehér

  Views:

  229

  The theme of my PhD research is the online marketing possibilities and judgment of the domestic food-sector. This article is based on the important bibliography of my research theme. I show the new categorization of the tools of marketing communication. I examine the recent years’ changes of the social approach and the interactivity. Based on the meeting of the Internet I separate our ages’ generations. Furthermore I examine the transformation of consumers into users in the digital environment. I prove the changes of the Internet’s penetration and the presence of enterprises in the Internet with statistic data. I touch the tendency of information searching in online environment. I present new methods to measure the online marketing activities’ return.

  Finally, I define my objectives of research based on my own experience and bibliography overview over and above I draw up my concrete future’s research which I separate seconder and primer section.

• Nyelvi kompetencia-elvárások a multikulturális munkaerő piacon

  11-14

  Magdolna Feketéné Silye

  Views:

  131

  Proficiency in a foreign language, especially when combined with knowledge of and skills in another professional area, is highly desirable in the multicultural marketplace. Just as business and media have experienced global changes over the last few decades, so, too, has grown the acceptence of English around the world as the lingua franca for economic and scientific exchange. Second language speakers increasingly turn to English as a requirement of international communication. It is more than understandable that in many European companies, proficiency in English may even be a hiring criterion (Inman, 1983). The spread of English thus privileges certain groups of people and may harm others who have less opportunity to learn it.
  One can rightly conclude that we are in an age when communicative language skills in English are an indispensible component of literacy. Many claim that this may well entail significant changes in the social and individual values of nations and people.
  This paper investigates some of those underlying social and economic processes that have over the past few decades brought English language literacy into the focus of the attention of many researchers and educators. In the framework of the paper, certain issues of the conceptual impact that these changes have (or are presumed to have) on English language education are also discussed.

• Novel market conditions and marketing consequences in the hungarian guided hunting sector

  47-52

  Zoltán Magyar

  Views:

  93

  In Hungary the operating medium of game management and the guided hunting sector is undergoing such a radical change nowadays that on the one hand it considerably influences the profit-producing ability of the sector, and on the other hand it sets the actors of the industry new challenges and opportunities. If the Hungarian hunting industry, which has a traditional past, also wishes to preserve its position in this changed business medium, it is essential that the new situation be thoroughly assessed, and the value-oriented marketing attitude be adapted. The phenomena presented in this essay discuss the consequences and causes of the appearance of new service providers regarding the supply side, and the content changes of the consumer group and the modification of earlier consumption preferences and their causes on the demand side. The changing of the two media jointly generate the adaptation of the value-oriented service - marketing concepts, by using which the areas to be developed and deemed as the narrow cross-section of consumer decisions can be determined. After specifying the target group specific marketing properties of the aove-mentioned – prestige – service, such services of high utility content can already be established successfully that can be positioned as a proper alternative for the new consumer group of higher value expectation. On the other hand, the employment and profitability indexes related to this sector may considerably be improved.

• Information and Communication Technologies in tourism

  49-53

  Gergely Ráthonyi

  Views:

  172

  Technological progress and tourism have gone hand in hand for years. Information communication technology (ICT) and tourism are two of the most dynamic motivators of the emerging global economy. Tourism can be considered as one of the most profitable sectors of the Hungarian economy, and in rural areas it is often the only successful economic activity.
  Development of ICTs and the expansion of the Internet have changed dramatically in the past few decades. This process is noticeable in
  Hungary, as well. Platform of tourism increasingly get to the Internet nowadays, which is vitally important because tourism is an information-intense industry. Therefore, it is critical to understand changes in technologies in order to maintain the crucial role of this sector in the Hungarian economy.
  The aim of my study is to support the significance of tourism in Hungary and especially in the North Plain Region with the help of statistical data. Then, I try to show how ICTs appear in this sector and emphasize the role of these tools with some concrete examples.