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  • Financial interrelationships of public warehousing
    80-89
    Views:
    78

    In my paper I examined the institutional and market connections warehouses use emphasising the role of financial institutions. I stressed that for the proper functioning of a warehouse the mutual trust of the economic participants is required. This presupposes a tight relationship between warehouses and banks, as banks have to accept warehouse warrants in such a manner that the credit suppliant can more readily access current assets credit.
    Today, we can say that the moneylender bank is strongly confident about deals involving warehouse credit. The amount of goods stored in warehouses is increasing. Warehouse deals offer better conditions to depositors, which can be explained by the fact that the creditor does not examine the management and credit standing of the depositor. Most important for them is that the goods provide enough collateral to ensure marketability, and that the warehouse storage conditions are proper. On the other hand, with the support of an interest subsidy system credit is obtainable at very auspicious conditions. To top it all off, and this is the most important aspect participants can receive access to funds unavailable to them in any other case.

  • Connections between the roma segregation processes and home circumstances in the outskirts of Hajdúböszörmény
    57-61
    Views:
    92

    In order to analyze the social status of local gipsies – both inside the community and among themselves – we conducted an empirical research of 300 participants, in which we took the distinctive spatioand sociostructural features of Hajdúböszörmény into consideration. Furthermore, a second research was also carried out in which we questioned 25 prominent persons. Participants were selected in a way that the study may give a realistic picture of each of the segregated areas of the town (focusing on social, educational and realty issues), thus besides questioning professionals dealing with the concern of gipsies on a daily basis, we decided to involve representatives of the local government as well. The reports concerning the realty status of the segregated areas were supplemented with further material provided by the local government.

  • The Present and Future of Tokay Aszú
    87-92
    Views:
    82

    Tokay wine is Hungary’s noblest wine. Beyond doubt, it is one of those uniquely Hungarian products, which has been without rival for centuries. Today the role of quality has become increasingly important and consumers who are ready to pay more for quality wines expect it. This wine will be able to get back its original popularity if the message of its excellence reaches the public. Knowledge of historical wine-producing regions constitutes a part of basic education and wine-marketing could take important measures to spread it since good products need to be sold properly and consumers require information about wines – with gastronomy – and wine producing regions.
    With foreign invested capital, advantageous changes have been started in Tokay-Hegyalja. However, there is much still to do in order to produce, sell and consume Tokay wine on such conditions that are really worthy of a Hungaricum. It is essential to approach the famous oenologists of Europe and the world and to establish suitable production conditions for every winegrower. In addition to following consciously prepared wine-marketing directions, our country needs to make an expected name for this Hungaricum. These aims are important mainly because of approaching EU-accession. There is timely to study on what conditions Hungarian viticulture and oenology could access. It would be a great success of the Hungarian delegation if they could make current Hungarian laws of Tokay-wine-production accepted in the EU. Of course, all of these would be valid after EU-accession. During the pre-accession period, our country needs to fulfil several stipulations. For example, origin-protection, establishment of a registry system, law harmonisation, development of an institutional system.
    Strengthening of home consumption has always been an inspirational tool in a product’s life cycle. It is important not only to take the requirements of foreigners into consideration and to produce for export, but we also need to satisfy the home market. Considerable stress should be laid on establishing and preserving viticulture. Increasingly, buyers expect high standards and they are ready to pay more for quality wines. They also demand appropriate professional information and consultation. So there is a lot to do and theoretical approach should be followed by action. In order to get to know what quality expectations exist, we have to examine the consumers of the Hungarian wine-market. Study of the Hungarian people’s consumption behaviour, referring to Tokay „aszú”, was closely connected with my work.
    Participants of my study were consumers who buy Tokay „aszú” mainly in shopping centres, supermarkets and low-price shops specified for wine selling. Wine shops have important roles as they give opportunity for salespersons to make closer relationships with buyers. These shops could be communication channels of spreading wine culture. It would be favourable if in every town or city there were at least one wine shop giving the opportunity of consultation besides commercial activity and also providing services that support the improvement of wine culture’s position. The majority of questioned people spend less than 4.000 Forints on buying of Tokay „aszú” in a year. Results of the questionnaire survey support the fact that there is a demand for these wine-specialities, but lack of money strongly effects demand.
    The Following summarises the history of Tokay wine, tasks of Hungary and the expected effects relating to EU-accession. Regulation of oenology and the wine-market, referring to quality wines and main results of the survey are also overviewed in the text.

  • The role of self regulation and market mechanisms in tertiary education
    91-97
    Views:
    108

    The social functions of tertiary education have gone through considerable changes with the transformation of economic environment in the more than two past decades. In the decade after the political transformation the number of students in the tertiary education increased more than threefold. Personal interests, social needs and the demands of the society lay different claims to the performance of this sector. The needs for structural transformation of the tertiary education system are connected with the development of social and economic processes. The changes of legal regulations determining the operation of the sector are induced by these factors, which refer to the autonomic characters of the public participants. Tertiary education possesses a specific market environment each of whose characters – both the supply and demand sides – strive for the enforcement of self-regulatory mechanisms.

  • Possibilities of Corn Seed Commercialization on the Hungarian Market in 2003
    166-169
    Views:
    61

    According to the sales results of the past two years we can draw the conclusion that although the Hungarian hybrids have very good capabilities, they are still in a big disadvantage in the corn seed sales sector, considering other foreign varieties. These above mentioned disadvantages, as published in prior essays, are not because of the variety’s low quality, but the lack or little presence of marketing. In order to gain position and market on the seed sales sector in Hungary, a lot more has to be done in the area of advertisement.
    Seed advertising is very particular and different from all other types of goods. To make growers familiar with your product, you have to be in continuous contact with them, through field days, exhibitions and presentations, besides the well known and in other areas also used quotidian advertisement methods.
    Although Hungarian breeders reach better and better results each year, they still cannot catch up with the multinational companies spending millions of dollars on development and advertising, thanks to their financial position.
    Finally we can state that choosing the appropriate variety for our needs and possibilities of land and machinery is of great importance in order to reach the best results we can.

  • Exploration of relations among the members of the supply chain on the basis of relationship indicators
    177-190
    Views:
    121

    Today the various business units on the market are not competing individually against each other, but doing this as members of a supply chain, which are delivering the products or services to the customers with coordination. The participants are cooperating in the process of purchasing, production and sale. Their common objective is to deliver for the consumer demand. The supply chain approach of the enterprises is a business philosophy, which requires trust, commitment, coordination, shared objectives, support from the management, and the understanding and acceptance of the mutual dependence (Német, 2009). The main objective of our study is to analyse the relationships among the players of the supply chain through several relationship indicators, such as trust, economical satisfaction, social satisfaction, compelling power, non-compelling power, dependence, reputation and conflict. The relationship among the players of the supply chain has been analysed from two aspects, through the position and through the role of the players of the supply chain. This study aims to present the results of the analysis highlighting the critical points.

  • Economic Aspects of Bioethanol Production
    30-38
    Views:
    67

    Sustainability and multifunctionality look to be crucial points of the future of developed agriculture. Energy utilization of a part of the available biomass perfectly fits in these expectations. Bioethanol production allows for the substitution of the most expensive and most pollutable energy source, gasoline, by agricultural materials. This article contains a complex evaluation of economic characteristics of this method and calculations for the expectable economic effects of a would-be Hungarian bioethanol program. This essay includes the most important technological knowledge, a comparison between bioethanol and the competitive energy sources (gasoline, biodiesel, MTBE) and the most interesting elements of bioethanol programs operating in foreign countries. Introduced are which participants in the bioethanol chain have financial interests and counter-interests under present economic conditions in the spread of bioethanol by the enumerazation of macro- and micro-economic factors. The statements and consequences are based on my own calculatiosn so I am truly interested in any professional opinion.

  • Realisation of customer focus from quality and forage safety aspects in the Hungarian mixed feed production
    35-38
    Views:
    113

    Customer focus is one of the main principles of Total Quality Management, and it is inevitable for long term, mutually successful vendorcustomer partnerships. The strictly controlled quality management systems of animal feed industry ensure that product quality meets the expectations of all parties involved and, indirectly the reliability of human food raw materials. Meanwhile, the participants of agricultural production are variably quality conscious, so feed manufacturers support their supply chain and also their customers with professional background and they play a key role in safe food chains from farm to fork.

  • Experiences of Establishing Up-To-Date On-Site Sampler Applications
    210-241
    Views:
    74

    Spatial problems and spatial decisions are decisive in agricultural-environmental informatics systems and the solutions require systems that can collect, evaluate and display spatial data. The distinctive features of spatial informatics systems therefore have to be considered when establishing integrated spatial informatics systems.
    However, the prepared spatial evaluations are not the only „added value” elements of a completed informatics system. The method of access can also speed up the work of participants and the whole system, making it more efficient with simple data-handling and the application of open standards. The significance of prepared database archives can also increase, since the accumulated data-assets are easy to utilize and become marketable.

  • The examination of the profit-making capacity of the wooden chip-based large-scale product path
    21-26
    Views:
    108

    Heating with wooden chips would provide a significantly cheaper energy production alternative for the local governments in heating their facilities and in district heating as well. The raw material should be available in the appropriate quality, quantity and at the right time. This type of heating requires the well-organized and joint work of the forestry, transporting, processing and receiving plants. This activity might be realized in the form of non-profit clusters. In order not to suffer any losses, the participants of the product path should carry out a very careful planning regarding the factors appearing in heating with wood but missing from gas heating. One such critical element is the transportation distance which might make the basically cost-efficient wooden chip-based heating process significantly more expensive.

    One of the main findings of my paper is that the transportation distance should be at most 23 kilometers for the wooden chips to be worth (economical) using against gas. From the viewpoint of practical use, this can be interpreted as the distance between the forestry and heatproducing units. By determining the constant and varying costs of transporting and chopping and from calculating the initial contribution, I concluded that the profit-making capacity of the product path would be sufficient for an energy-related investment. According to my calculations, by remaining within the economical transporting distance of 23 kilometers, such long-term savings might be achieved compared to gas heating which would partly cover the establishment of a biomass-based power plant or heating plant.

  • Price Risk Management by Futures Markets and Public Warehousing
    58-65
    Views:
    81

    The principal achievement of this paper is the combinative use of two market institutions: public warehousing and commodity exchange and how their joint application is beneficial for the players on the grain market. Based on a theoretical foundation, a calculation model was developed in order to assist short and long-term marketing decisions. It allows all the three participants of the market: producers, consumers and traders, to use this model in order to establish their own business strategy. The model can be used to analyse factors influencing the establishment of price; therefore, it can be also used for policy-making decisions.

  • Research of the interrelations between actors and strategic goals in decision making
    71-75
    Views:
    53

    management, although there are many chiseled methodologies plenty of professional literature. 
    The problem is more complex in strategic planning of regional communities – societies – of different range. These societies are very diverse, and accordingly the strategic goal setting can, and has to be very different than the strategic goal setting of enterprises.
    The group of methods for morphologic and structural analysis and the computer based MACTOR program could be used.
    The output data are presented in a large number of matrixes, vectors, graphs and histogram’s, which describe very fair the possible scenarios for preparation and decision making about
    strategic plans.