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A partial botanical survey of a gamepreserve
27-30Views:252Hungary is internationally well known for its high level game management. An important part of game management is indoor game keeping. In Hungary more and more game preserves were founded all over the country. The role of these game preserves to retain forest stands outside of the closed area. According to the law, in the game-preserves the game bearing capacity is not the most important parameter, because in these areas the feeding is continuous. In practice it means that in game-preserves we find a much higher density of games than in nature. This causes a relative big loading of the area (of the herbaceous and arboreal), where the game-preserves are located. Our aim is to study the ecological and management issues of forest- and game resources. The scene of these work is a game-preserve related to the Nyírerdő Corporation (Nyíregyháza).
We have done a botanical survey (plant coverage, life-form spectrum) in the three previous units and in the control area (outside of the game-preserve) as well. Our results show the difference in case of the state of herbaceous plants between areas with higher and lower game density. -
Novel market conditions and marketing consequences in the hungarian guided hunting sector
47-52Views:94In Hungary the operating medium of game management and the guided hunting sector is undergoing such a radical change nowadays that on the one hand it considerably influences the profit-producing ability of the sector, and on the other hand it sets the actors of the industry new challenges and opportunities. If the Hungarian hunting industry, which has a traditional past, also wishes to preserve its position in this changed business medium, it is essential that the new situation be thoroughly assessed, and the value-oriented marketing attitude be adapted. The phenomena presented in this essay discuss the consequences and causes of the appearance of new service providers regarding the supply side, and the content changes of the consumer group and the modification of earlier consumption preferences and their causes on the demand side. The changing of the two media jointly generate the adaptation of the value-oriented service - marketing concepts, by using which the areas to be developed and deemed as the narrow cross-section of consumer decisions can be determined. After specifying the target group specific marketing properties of the aove-mentioned – prestige – service, such services of high utility content can already be established successfully that can be positioned as a proper alternative for the new consumer group of higher value expectation. On the other hand, the employment and profitability indexes related to this sector may considerably be improved.