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Analytical overview of dairy industry in the Poltava region, Ukraine
47-51Views:127The author presents essential characteristics of the state and place of Poltava region in it. The study aims at identification and description of latest trends in Ukraine’s and Poltava’s dairy industry. The author stresses an important place of the dairy industry in the agriculture of Ukraine, and particularly in the Poltava region. This article also presents the information of main indicators of dairy industry of Ukraine in the comparison with other countries of the World. It describe sources of forming the main agricultural products and directions of their use for the calendar year, data on per capita consumption of main dairy products in Ukraine and the Poltava Region and per capita average daily consumption of basic micro- and macro elements in foods. The study contains basic indicators which characterize the social and economic state of agriculture in Ukraine and its regions for 1990–2012. There are also the data of gross production and main kinds of dairy products per capita and as well as some indicators of livestock’s productivity and so on.
The goal of the article is to describe the complex evaluation of the achieved level of milk production, consumption of milk and dairy products in Ukraine and the Poltava Region, to show the specifics of the national dairy cattle breeding, identifying the main challenges in it.
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Drought cycle tracking in Hungary using Standardized Precipitation Index (SPI)
97-101Views:313Drought is one of the natural hazard risks which badly affects both agricultural and socio-economic sectors. Hungary, which is located in Eastern Europe has been suffering from different drought cycles; therefore, the aim of this study is to analyse the rainfall data obtained from ten metrological stations (Békéscsaba, Budapest, Debrecen, Győr, Kékestető, Miskolc, Pápa, Pécs, Szeged, Siófok, Szolnok) between 1985 and 2016, by using the Standardized Precipitation Index (SPI).
The results showed that 2011 was recorded as the worst drought cycle of the studied period, where the SPI ranged between -0.22 (extreme drought) in Siófok, and 0.15 (no drought) in Miskolc. In a similar vein, the study highlighted the year 2010 to be the best hydrological year, when the SPI reached 0.73 (mildly wet) on average. Interestingly, the Mann-Kendall trend test for the drought cycle showed no positive trends in the study area. Finally, more investigation should be conducted into the climate change spatial drought cycle in Europe.
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Employment trends in the Northern Great Plain’s Region
109-111Views:97Hungary can be divided into 7 regions, of which I am writing about the Northern Great Plain Region in this article. The Northern Great Plain consists of the counties Hajdú-Bihar, Jász-Nagykun-Szolnok, and Szabolcs-Szatmár-Bereg. There are 389 settlements in the region, which can be considered rather few. The population of the region is nearly 1.5 million, which is nearly 15% of the total population. This region is one of the most disadvantageous regions in Hungary, with its economic indicators ranking the lowest of all regions. Nevertheless, as regarding education and agriculture, the region is considered to be a prominent area.
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New and innovative consumer demands and expectations on the Hungarian food market
485-499Views:47Food and eating have always encompassed more than the simple intake of nutrients; therefore, when thinking about food consumption, we need to examine several groups of influencing factors whose correlations from the aspect of the consumer are described by a complicated matrix. This paper focuses on the selection of signs indicating new and innovative consumer behaviours, and on the megatrends that are the driving forces of transitions and that lead to the consequences of strikingly reconsidered consumer decisions nowadays. The authors stress that there are qualitative and structural changes in food consumption in Hungary, with an increasing quantity of differentiated consumer demands appearing, a few of them influencing our everyday decisions even at
the concept level. The findings of primary research originated from a personal questionnaire survey consisting of 2001 respondents, in which we also focused on the attitude towards eating and media consumption related to gastronomy.
This paper is an introduction to the market segments detectable in the present Hungarian population aged 15–74 in the topics concerned. -
Present situation and future prospects for Hungarian fruit and vegetable sector
31-38Views:76Changes in people’s lifestyles and the emergence of nutritional science have created favorable opportunities for a boom in fruit and vegetable consumption, which have been fully exploited by the adaptive fruit producer and exporter countries. Unfortunately, Hungary is not one of these countries. Affected by a number of uncertainty factors, the Hungarian fruit and vegetable sector has fallen behind international trends, seeking opportunities for survival (Erdész, 2007).
The impacts of the country’s accession to the EU have been more adverse than expected. While no administrative measures are used to control production and the increasing competition and import have put Hungarian producers to a loosing position. The cooperation producers, the well-organized work of professionals and the coordinated activity of producers marketing organizations may resolved some of the problems affecting the sector.
The fruit and vegetable sector can also anticipate significant changes during the new seven-years budget period of the CAP reform.
With the new drat reform of the sector, the European Commission intends to simplify the common organization of the fruit and vegetable market, improve competitiveness, increase market orientation, promote fruit and vegetable consumption and to continue the environmental efforts.
Hungary has had great expectations concerning the reform of market regulation, but the Commission proposal didn’t bear out the expectations, because the new proposal includes insignificant changes in important issues and fails to provide sufficient additional resources for the catching up of he new member states. -
Expansion of the small cable television counterparts of market leading commercial channels in view of Hungarian regional and social aspects
107-110Views:160Currently, there are 102 Hungarian-language television channels in Hungary. TV2 Hungary is the second largest commercial television channel. Current trends in the television market in Europe indicate that large channels are expanding their portfolios while at the same time selling their smaller units. This trend has now affected Hungary as well.
After having TV2 for 16 years, MTM-SBS Television Ltd. eventually expanded its portfolio with three new cable channels. The first new channel was FEM3, a channel directed at women, which was launched on January 1, 2010. A year later, the male channel, PRO4, was launched and finally, SuperTV2, primarily a premium entertainment channel, was launched on November 2, 2012. Although the main channel, TV2, remained free, the new pay channels on cable received a significant amount of investment from venture capitalists and Pro7Sat1 for the development of new content.
SuperTV2 is a premium channel. When the channel was launched, the goal was to target those viewers who had turned away from watching the increasingly less-sophisticated content on the commercial channels as well as those who were not drawn to the programming on public television. When the viewer stats were examined, the channel had proven itself. The premium brand of Super TV2 was successful in attracting new viewers and consumers and within a year it had gained a strong foothold over more than 100 other Hungarian-language channels.