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• Trans-Disciplinary Methodology: Procreation Capital as a Basic Factor in the Viability of a Civilizational-Cultural Unit

  12 p.

  Dmitrii Reut

  Views:

  147

  The main problem raised in the paper is in line with a new trend of research, conceptual programs and practical activity that can be termed “hygiene of culture”. The study is transcritical in its character and proposes to consider the category of capital generated by the economy in relation to the reproduction of the population in its structural units of civilization and as a cultural community. Trans-discipline methodology is currently being developed, which makes the work is up-to-date. It develops basic aspects of the procreation capital category, which claims to be a generalization of the human capital category. The problem is the restoration of European culture, which has been eroded by the distortion of the ideas of market economy. The reason why it is particularly urgent to find a solution to the problem is the threat posed by the demographic situation of the developed countries of European culture and the adjacent countries of the Slavic-Orthodox cultural cluster by the actual organization of housing.

• The Audience of Art: Myth and Reality

  13 p.

  Alexandr Ushkarev

  Views:

  151

  Interest in the audience arose while art became public and since then it has not weaken, rather it has become more and more special. For more than a century the audience of art has been the subject of systematic scientific research. Why then is the problem of the relationship between art and its audience becoming once again a topical issue? The consequences of the civilizational shifts in the last decade have clearly shown: the things that have for a long time been considered true suddenly turn out to be illusive or banal in the changing world. In the modern market paradigm of the artistic culture development, the problem of the relationship between art and its audience acquires a new sound. A theater, a museum or a concert organization needs not the social and cultural portrait of the spectator, but an understanding of the causes and characteristics of its consumer behavior in the wider context of cultural life. And the first step to overcome the communication barriers between art and its potential consumers should be the abandonment of stereotypes and outdated research approaches.