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• Global Culture: Discursive and Social Practices

  10 p.

  Dina Tanatova

  Tatyana Yudina

  Views:

  345

  The dynamics of modern society development is directly proportional to changes in its culture. In the discourse of global culture, there are many supporters of its real presence, and many opponents who claim that such a phenomenon does not exist in principle. The article considers various polar points of view. Arguments are presented that confirm the existence of a global culture formed as a result of multiple cultural contacts, including cultural tourism. Digitalization has become a new impetus for the development of global culture, which has large-scale ways to spread the achievements of world culture in General, and art in particular, to the population of the planet, regardless of location. Digital formats have proven their worth in specific social practices.

• Culture in Digital Format

  12 p.

  Olga Szűcs

  Dina Tanatova

  Tatyana Yudina

  Views:

  233

  The article analyzes the changes in traditional culture triggered by technologies and development of its new formats as a result, such as clip culture, screen culture, culture of computer games, etc. It touches upon the influence on culture of the personal computer and other numerous digital devices, in particular the Internet, artificial intelligence, computer graphics, and virtual reality. Traditional means of communication (books, photographs, audio and video recordings, digital TV, etc.) that are most influenced by digital technologies are also discussed. As traditional culture is losing its original features that emphasize the difference between different peoples, societies and their individual characteristics, all these processes are extensive, generating not only progressive, but negative trends. On the one hand modern culture has become accessible to everybody, on the other hand, it has lost the «romance» of personal communication. The article points out that nowadays the investigation of culture in digital format does not primarily mean analyzing its phenomena and artifacts in themselves. It is rather a matter of monitoring further transformations and contributing the unique features of traditional culture preservation, without diminishing the importance of digital technologies as a whole in society.