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• The abnormal “new normal”: The concept of the “new normal” as a framing structure in social media discourse: A cognitive-discursive analysis

  Nava Vanda Sahverdova

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  167

  This study is devoted to the analysis of the concept of the "new normal" and the description of its frame structure in everyday usage within social media discourse. Based on a cognitive-discursive approach, the study examines the transformation of the meaning of the expression "the new normal" from its original economic-political term into a polysemous linguistic tool for expressing evaluation, anxiety, and rejection. Using comments from social media platforms (such as Facebook, Telegram, and LiveJournal), the study identifies frames and thematic groups in which this concept is actualized: the moral and value devaluation, the cultural-civilizational crisis, ideological pressure, the normalization of violence, the mediatization of tragedies, and the social adaptation to post-COVID realities. The analysis shows that the "new normal" functions in media discourse as a marker of normative transformation and a cognitive representation of crisis phenomena. The concept serves as an ironic label, a means of stigmatization, emotional evaluation, and as a tool for expressing identity and describing the "other" amid global and local changes.

• Chekhov in New York: the Functions of Frame in Louis Malle's "Vanya on 42nd Street" (1994)

  10 p.

  Olga Dzhumailo

  Views:

  246

  This paper focuses on Luis Malle’s creative adaptation of Chekhov’s “Uncle Vanya”. The frame location of "Vanya on 42nd street" is not only documentary evidence and a sign of admiration for the actors' ensemble, creating the spirit of live improvisation in the unfinished theatrical production by Andre Gregory. It is argued that the film is far from being another spectacular 're-citing' of Chekhov's ‘transcultural capital’. A set of framing elements foregrounds Chekhov's art in general and the way he represents Vanya’s stoic endurance in particular as resonating with the living experience of a person of any culture in whatever language (Russian, English, Bengali, theatrical, cinematic, etc.) holds general validity. Among leitmotifs which interconnect the frame and the drama performance within the film there are also those of kinship, unselfish  friendship and true involvement in life as an ongoing rehearsal and improvisation on an inescapable life project that is never successful.