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Évf. 9 szám 1 (2024)
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Zöld ellátásilánc- menedzsment és fenntartható teljesítmény: a zöld marketing szerepe a Jordán élelmiszeriparban

Megjelent:
2024-11-20
DOI Linkhttps://doi.org/10.30716/
Szerzők
AL khatib Saleh,
Alzu'bi Rama
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pdf (Angol)
Kulcsszavak
zöld ellátásilánc-menedzsment fenntartható teljesítmény zöld marketing Jordán élelmiszeripar
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Copyright (c) 2024 Saleh AL khatib, Rama Alzu'bi

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This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Hogyan hivatkozzuk
Kiválasztott formátum: APA
AL khatib, S., & Alzu’bi, R. (2024). Zöld ellátásilánc- menedzsment és fenntartható teljesítmény: a zöld marketing szerepe a Jordán élelmiszeriparban. Régiókutatás Szemle, 9(1), 30-50. https://doi.org/10.30716/
Absztrakt

A zöld és fenntartható működés fontossága az ellátási lánc, a teljesítmény és a marketing kutatásának előterében áll, ugyanakkor a korábbi tanulmányok csak szórványosan vizsgálták az ezek közötti kapcsolatokat. Kevés szakirodalom áll rendelkezésre, amely a zöld marketing moderáló szerepével foglalkozik a zöld ellátásilánc- menedzsment és a fenntartható teljesítmény kapcsolatára vonatkozóan. E kutatási hiányosság pótlása érdekében e tanulmány célja, hogy meghatározza a zöld ellátásilánc- menedzsment hatását a fenntartható teljesítményre, valamint a zöld marketing moderáló szerepét erre a kapcsolatra egy fejlődő gazdasági környezetben. A kutatási hipotéziseket 112 fős minta segítségével teszteltük. A feltételezett közvetlen és közvetett kapcsolatok értékelésére regresszióelemzést végeztünk. A kutatási eredmények a zöld ellátásilánc- menedzsment és a zöld marketing pozitív hatását mutatták az fenntartható teljesítményre. Ezen felül a zöld marketing moderáló szerepe a zöld ellátásilánc- menedzsment és a fenntartható teljesítmény közötti kapcsolatra részben alátámasztásra került. Összességében ezek az eredmények elméleti alapon támogatják ezen fogalmak közötti kölcsönhatások megértését, így a tanulmány hasznos lehet a zöld és fenntartható tevékenységekkel széles körben foglalkozó ellátási lánc- és marketingmenedzserek számára.

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