dEjournals Nyitóoldal
Régiókutatás Szemle
Aktuális Archívum Megjelenés előtti cikkek Keresés
Regisztráció Bejelentkezés

Régiókutatás Szemle

Megjelenés előtti cikkek
Cikkek

Zöld ellátásilánc- menedzsment és fenntartható teljesítmény: a zöld marketing szerepe a Jordán élelmiszeriparban

Megjelent:
2024-10-25
DOI Linkhttps://doi.org/10.30716/
Szerzők
AL khatib Saleh,
Alzu'bi Rama
Megtekintés
pdf (Angol)
Kulcsszavak
zöld ellátásilánc-menedzsment fenntartható teljesítmény zöld marketing Jordán élelmiszeripar
Licenc

Copyright (c) 2024 Saleh AL khatib, Rama Alzu'bi

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

How To Cite
Kiválasztott formátum: APA
AL khatib, S., & Alzu’bi, R. (2024). Zöld ellátásilánc- menedzsment és fenntartható teljesítmény: a zöld marketing szerepe a Jordán élelmiszeriparban. Régiókutatás Szemle, 30-50. https://doi.org/10.30716/
Absztrakt

A zöld és fenntartható működés fontossága az ellátási lánc, a teljesítmény és a marketing kutatásának előterében áll, ugyanakkor a korábbi tanulmányok csak szórványosan vizsgálták az ezek közötti kapcsolatokat. Kevés szakirodalom áll rendelkezésre, amely a zöld marketing moderáló szerepével foglalkozik a zöld ellátásilánc- menedzsment és a fenntartható teljesítmény kapcsolatára vonatkozóan. E kutatási hiányosság pótlása érdekében e tanulmány célja, hogy meghatározza a zöld ellátásilánc- menedzsment hatását a fenntartható teljesítményre, valamint a zöld marketing moderáló szerepét erre a kapcsolatra egy fejlődő gazdasági környezetben. A kutatási hipotéziseket 112 fős minta segítségével teszteltük. A feltételezett közvetlen és közvetett kapcsolatok értékelésére regresszióelemzést végeztünk. A kutatási eredmények a zöld ellátásilánc- menedzsment és a zöld marketing pozitív hatását mutatták az fenntartható teljesítményre. Ezen felül a zöld marketing moderáló szerepe a zöld ellátásilánc- menedzsment és a fenntartható teljesítmény közötti kapcsolatra részben alátámasztásra került. Összességében ezek az eredmények elméleti alapon támogatják ezen fogalmak közötti kölcsönhatások megértését, így a tanulmány hasznos lehet a zöld és fenntartható tevékenységekkel széles körben foglalkozó ellátási lánc- és marketingmenedzserek számára.

Hivatkozások
  1. Abadiyah, R., Eliyana, A., & Sridadi, A. R. (2020). Motivation, leadership, supply chain management toward employee green behavior with organizational culture as a mediator variable. International Journal of Supply Chain Management, Vol 9, No. 3, pp. 981-989.‏ ISSN: 2050-7399, DOI: 10.59160/ijscm.v9i3.4962.
  2. Al Shaar E. M. 2021. The Impact of Green Human Resource Management on Green Supply Chain Management: The Mediating Role of Green Lifestyle. Jordan Journal of Business Administration, Vol. 17 No. 1, pp.53-76, DOI: 10.1016/j.jclepro.2018.09.062.
  3. Al-dmour, H., Hadad, H., & Al-dmour, R. (2023). The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study. Social Responsibility Journal, 19(1), 1-19.‏ ISSN: 1747-1117, DOI: 10.1108/SRJ-03-2021-0114.
  4. Al-Ghwayeen, W. & Abdallah, A. (2018). Green supply chain management and export performance: The mediating role of environmental performance. Journal of Manufacturing Technology Management, Vol. 29 No. 7, pp.1233-1252. ISSN: 1741-038X, DOI: 10.1108/JMTM-03-2018-0079.
  5. Al-Khawaldah R., & Al Shoura, M. (2018). Effect of Green Marketing on Organizational Effectiveness of Jordanian Pharmaceutical Companies: The Mediating Role of Consumers' Purchasing Behavior. Jordan Journal of Business Administration, Vol. 14 No. 4, pp.55-583. DOI: 10.3390/su132313315
  6. Al-Majali, M. M., & Tarabieh, S. M. (2020). Effect of Internal Green Marketing Mix Elements on Customers’ Satisfaction in Jordan: Mu’tah University Students. Jordan. Journal of Business Administration, Vol. 16 No. 2, pp.411-434.
  7. Al-Zu’bi, Z.M.F., Tarawneh, E., Abdallah, A., & Fidawi, M. (2015). Investigating Supply Chain Integration Effects on Environmental Performance in the Jordanian Food Industry. American Journal of Operations Research, Vol. 5 No. 4, pp.247-257. DOI: 10.4236/ajor.2015.54019.
  8. Anani, A. (2020). Jordanian food industry: high quality through 9 decades of production. Alrai, 17/6/2020. http://alrai.com/article/10541099.
  9. Bhattacharjee, K. (2015). Green Supply Chain Management-Challenges and Opportunities. Asian Journal of Technology & Management Research, Vol. 5 No. 1, pp.14-19. ISSN: 2249 –0892.
  10. Çankaya, S. & Sezen, B. (2018). Effects of green supply chain management practices on sustainability performance. Journal of Manufacturing Technology Management, Vol. 30 No. 1, pp.98-121. ISSN: 1741-038X, DOI: 10.1108/JMTM-03-2018-0099.
  11. Capatina, G. & Stoenescu, R. (2015). Marketing Programs for Green Products in Achieving Ecological Sustainability. SEA-Practical Application of Science, Vol. 3 No. 7, pp.129-134. ISSN: 2360-2554.
  12. Caprita, D. (2015). The Importance of Green Marketing for Future Business. Food & Environmental Economy, Vol. 4 No. 1, pp. 242-254.
  13. Choi, S. Min, H. & Joo, Y. (2018). Examining the inter-relationship among competitive market environments, green supply chain practices, and firm performance. The International of Logistics Management, Vol. 29 No. 3, pp.1025-1048. ISSN: 0957-4093, DOI: 10.1108/IJLM-02-2017-0050.
  14. Condign, J., Habidin, N., Zubir, A., Hashim, S., Jaya, N. (2013). The Investigation of Green Practices, Green Innovation and Green Performance in Malaysian Automotive Industry. Environmental Management and Sustainable Development, Vol. 2 No. 1, pp.1-13. ISSN 2164-7682, DOI:10.5296/emsd.v2i1.2683.
  15. Despoudi, S. (2021). Green supply chain. In The Interaction of Food Industry and Environment, (pp. 35-61). Academic Press.
  16. Diab, S., Albourini, F. & Abu Rumman, A. (2015). The Impact of Green Supply Chain Management Practices on Organizational Performance: A Study of Jordanian Food Industries. Journal of Management and Sustainability, Vol. 5 No. 1, pp.2546-2554. ISSN: 1925-4725, DOI: 10.5539/jms..v5n1p149.
  17. Eneizan, D., Abd.Wahab, K., Sharif, Z. & Obaid, D. (2016). Effects of Green Marketing Strategy on the Financial and Non-Financial Performance of Firms: A Conceptual Paper. Arabian Journal of Business and Management Review, Vol. 5 No. 12, pp.14-27.
  18. Fernando, J. (2020). Green Marketing. Investopedia, Apr 29, 2020. https://www.investopedia.com/terms/g/green-marketing.
  19. Fileccia, T., Hovhera, V., Punda, I., Manzo, F. (2015). Water along the food chain an analytical brief of selected food chains from a water perspective. Food and Agriculture Organization of The United Nations, 12 March 2015 [online], https://www.fao.org.
  20. Furman, J. (2017). Why Moving Towards Green Marketing Will Benefit Your Company. Business2Community,Aug-24-2017. https://www.business2community.com/marketing/moving-towards-green-marketing-will-benefit-company.
  21. Gardas, B., Raut, R., Jagtap, A. & Narkhede, B. (2019). Exploring the key performance indicators of green supply chain management in AGRO-industry. Journal of Modelling in Management, Vol. 14 No. 1, pp.260-283. ISSN: 1746-5664, DOI: 10.1108/JM2-12-2017-0139.
  22. Gelderman C, Schijns J., Lambrechts W., & Vijgen S. (2021). Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business-to-business context. Business Strategy and the Environment, 25 January 2021. DOI: 10.1002/bse.2732.
  23. Ghosh, M. (2019). Determinants of green procurement implementation and its impact on firm performance. Journal of Manufacturing Technology Management, Vol. 30 No. 2, pp.462–482. DOI: 10.1108/JMTM-06-2018-0168.
  24. Grebmer, C., & Diefenbach, S. (2020). The Challenges of Green Marketing Communication: Effective Communication to Environmentally Conscious but Skeptical Consumers. Designs, Vol. 4 No. 3, pp.25-41. DOI: 10.3390/designs4030025.
  25. Green, K., Zelbst, P., Pamela J., Meacham, J. & Bhaveauria, V. (2012). Green supply chain management practices: impact on performance. An International Journal, Vol. 17 No. 3, pp.290-305. ISSN: 1359-8546, DOI: 10.1108/13598541211227126.
  26. Hristov, I. & Chirico, A. (2019). The Role of Sustainability Key Performance Indicators (KPIs) in Implementing Sustainable Strategies. Sustainability, Vol. 11 No. 20, pp.5742. DOI: 10.3390/su11205742.
  27. Hundaileh, L. & Fayad, F. (2019). Jordan’s Food Processing Sector Analysis and Strategy for Sectoral Improvement. Giz Jordan, Employment- Oriented Promotion Project (MSME) Trade foe Employment Project (T4E), Jul 16, 2019. htpp://www.giz.de/en
  28. Ingram, D. (2020). What Are Key Performance Indicators for Going Green Technology? Chron, 2020. https://smallbusiness.chron.com/key-performance-indicators-going-green-technology.
  29. JCI. (2021), Jordan Chamber of Industry. Leather and knitting industries sector. 21/10/2021, [online].
  30. Judd. (2016). Brief History of the Modern Green Movement. Walker Reid Strategies, October 21, 2016. https://www.walkerreid.com/brief-history-of-the-modern-green-movement
  31. Kazancoglu, Y., Ekinci, E., Mangla, S. K., Sezer, M. D., & Kayikci, Y. (2021). Performance evaluation of reverse logistics in food supply chains in a circular economy using system dynamics. Business Strategy and the Environment, Vol. 30 No. 1, pp.71-91. DOI: 10.1002/bse.2610.
  32. Kirchoff, J.F., Tate, W.L. and Mollenkopf, D. A. (2016). The impact of strategic organizational orientations on green supply chain management and firm performance. International Journal of Physical Distribution & Logistics Management, Vol. 46 No. 3, pp.269-292. ISSN: 0960-0035, 10.1108/IJPDLM-03-2015-0055.
  33. Li, B., Wang, Y., & Wang, Z. (2021). Managing a closed-loop supply chain with take-back legislation and consumer preference for green design. Journal of Cleaner Production, Vol. 282 No. 1, pp.124481. DOI: 10.1016/J. jclepro.2020.124481.
  34. Liao, Y. K., Wu, W. Y., & Pham, T. T. (2020). Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention. Sustainability, Vol. 12 No. 18, pp.7461. DOI: 10.3390/su12187461.
  35. Luthra, S., Garg, D. & Haleem, A. (2016). The impacts of critical success factors for implementing green supply chain management towards sustainability: An empirical investigation of Indian automobile industry. Journal of Cleaner Production, Vol. 29 No. 7, pp.1233- 1252. DOI: 10.1016/j.jclepro.2016.01.095.
  36. Malviya, R. & Kant, R. (2014). Green supply chain management (GSCM): a structured literature review and research implications. Benchmarking: An International Journal, Vol. 22 No. 7, pp.1360-1394. ISSN: 1463-5771, DOI: 10.1108/BIJ-01-2014-0001.
  37. Martin D., & Schouten J. (2013). Sustainable Marketing, Pearson New International Edition – eBook. 1st edition, Published 01/11/2013.
  38. Meyer, R. (2010). A history of green brands 1960s and 1970s – Doing the groundwork. Fast Company, 05/12/2010 [online] https://www.fastcompany.com/1568686/a-history-of-green-brands-1960s-and-1970s-doing-the-groundwork
  39. Nekmahmud, M., & Fekete-Farkas, M. (2020). Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation. Sustainability, Vol. 12 No. 19, pp.7880. DOI: 10.3390/su12197880.
  40. Pakurar, M., Khan, M., Benedek, A. & Oláh, J. (2020). The impact of green practices, cooperation, and innovation on the performance of supply chains using statistical method of meta-analysis. Journal of International Studies, Vol. 13 No. 3, pp.111-128. DOI: 10.14254/2071-8330.2020/13-3/8.
  41. Papadas, K., Avlonitis, J., Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, Vol. 80 No. 1, pp.236-246. DOI: 10.1016/j.jbusres.2017.05.024.
  42. Pathmini, M., Pushpakumara, W. (2012). Designing for Green Environment: Focusing the Green Marketing activities adopted by Large Scale Manufacturing (LSM) Organizations in the North Central Province (NCP) in Sri Lanka. Institute of Information Technology, 1st International Conference on Management and Economics 2012.
  43. Rao, D. & Holt, P. (2005). Do green supply chains lead to competitiveness and economic performance? International Journal of Operations & Production Management, Vol. 25 No. 9, pp. 898-916. ISSN: 0144-3577, DOI: 10.1108/01443570510613956.
  44. Rashid, M., Zobair, S., Shadek, J., Hoque, A. & Ahmad, A. (2019). Factors Influencing Green Performance in Manufacturing Industries. International Journal of Financial Research, Vol. 10 No. 6, 159-173. DOI: 10.5430/ijfr.v10n6p159.
  45. Rou Roh, T., Noh, J., Oh, Y., & Park, K. S. (2022). Structural relationships of a firm's green strategies for environmental performance: The roles of green supply chain management and green marketing innovation. Journal of cleaner production, 356, 131877. DOI: 10.1016/j.jclepro.2022.131877.‏
  46. Ruscheva, D. (2019). Environmental Aspects of The Production of Food Product. Journal of Sciences, Vol. 17 No. 1, pp.324-328. ISSN 1313-3551, DOI: 10.15547/tjs.2019.s.01.053.
  47. Ruwaard, J., Nunen, J. (2006). Integration of Environmental Management and SCM. ERIM Report Series Reference, No. ERS-2005-030-LIS.
  48. Saleem, F., Khattak, A., Ur Rehman, S., & Ashiq, M. (2021). Bibliometric Analysis of Green Marketing Research from 1977 to 2020. Publications, Vol. 9 No. 1, pp.1-19. DOI: 10.3390/publications9010001.
  49. Sarwar, A., Zafar, A., Hamza, M & Qadir, A. (2021). The effect of green supply chain practices on firm sustainability performance: Evidence from Pakistan. Uncertain Supply Chain Management, Vol. 9 No. 1, pp.31-38. ISSN: 2291-6830, DOI: 10.5267/j.uscm.2020.12.004.
  50. Shabbir, M. S., Bait Ali Sulaiman, M. A., Hasan Al-Kumaim, N., Mahmood, A., & Abbas, M. (2020). Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE. Sustainability, Vol. 12 No. 21, pp. 8977. DOI: 10.3390/su12218977.
  51. Sharma, S. & Gandhi, M. (2015). Exploring correlations in components of green supply chain practices and green supply chain performance. Competitiveness Review, Vol. 26(3). Pp.332-368. ISSN: 1059-5422, DOI: 10.1108/CR-04-2015-0027.
  52. Suki, N. (2016). Green product purchase intention: impact of green brands, attitude, and knowledge. British Food Journal, Vol. 118 No. 12, pp. 2893-2910. ISSN: 0007-070X, DOI: 10.1108/BFJ-062016-0295.
  53. Sundram, V., Bahrin, A., Othman, A., Munir, Z. (2017). Green Supply Chain Management Practices in Malaysia Manufacturing Industry. International Journal of Supply Chain Management, Vol. 6 No. 2, pp.89-95. ISSN: 2050-7399.
  54. Sutduean, J., Joemsittiprasert, W., Jermsittiparsert, K. (2019). Supply Chain Management and Organizational Performance: Exploring Green Marketing as Mediator. International Journal of Innovation, Creativity and Change, Vol. 5 No. 2, pp.266-283.
  55. Tamvada, J., Shrivastava, M. (2020). Going green dramatically benefits businesses – it should be central to their coronavirus recovery strategy. The Conversation, Academic rigour, journalistic flair, 2020, [online], https://theconversation.com/going-green-dramatically-benefits-businesses-it-should-be-central-to-their-coronavirus-recovery-strategy.
  56. Thevanes, N. & Weerasinghe, K. (2019). Contribution of Green Marketing in Creating Sustainable Organization. Conference: 15th International Conference on Business Management, At: University of Sri Jayewardenepura.
  57. Toopgajank, S., Somjai, C., Chandarasorn, V. (2019). Green Supply Chain as an Antecedent of Sustainable Performance in the Crude Oil Industry of Kazakhstan: Does Green Accounting Matter in the Relationship between Green Investment Recovery and Sustainable Performance? International Journal of Innovation, Creativity and Change, Vol. 7 No. 1, pp. 317-341. DOI: 10.1166/jctn.2019.8378.
  58. Ursachi, G., Zait, A., Horodnic, L. (2015). How reliable are measurement scales? External factors with indirect influence on reliability estimators. Procedia Economics and Finance, Vol. 20 No. 1, pp.679-686. DOI: 10.1016/S2212-5671(15)00123-9.
  59. Wakulele, S., Odock, S., Chepkulei, B., Kiswili, N. (2016). Effect of Eco-design Practices on the Performance of Manufacturing Firms in Mombasa County, Kenya. International Journal of Business and Social Science, Vol. 7 No. 8, pp.108-132. ISSN: 2219-6021.
  60. White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, Vol. 83 No. 30, pp.22-49. DOI: 10.1177/0022242919825649.
  61. Younis, H., Sundarakani, B., Vel, B. (2016). The impact of implementing green supply chain management practices on corporate performance. Competitiveness Review, Vol. 26 No. 3, pp.216-245. ISSN: 1059-5422, DOI: 10.1108/CR-04-2015-0024.
  62. Zampese, E., Moori, R. & Mcaldeira, A. (2016). Green marketing as a mediator between supply chain management and organizational performance. Revista de Administração Mackenzie, Vol. 17 No. 3, pp. 183-211. DOI: 10.1590/1678-69712016/administracao.v17n3p183-211.
Adatbázis logók
DOAJ ProQuest MTMT SHERPA EIRHPLUS EBSCO CROSSREF