Search

Search Results

• Study of Eating Habits among the university students in Debrecen (exploratory research)

  109-120

  Zsuzsa Koroknay

  Views:

  132

  The health and health awareness are getting more and more important nowadays. By the way, there are many health trends, what could be exercise or eating habits. This is one of the more important areas, because numerous studies have confirmed that the obesity, the overweight or even musculoskeletal and chronic diseases are becoming more common in the population. There are several components of health awareness. In my research among the components I analysed the healthy, moderate eating and the consumption of nutritional supplements and vitamins. The aim of my research is to analyse the eating habits of students at the University of Debrecen. I did primary and secondary data collection during my research. The primary research will be implemented in several steps in survey. In my paper I present the results of exploratory research. Based on the first results, it can be concluded that the most students do sports and take vitamin supplements to preserve their health. Food groups were used to assess their eating habits. More than 50% of the respondents consume meat, cereals and dairy products per day. However, most students only consume vegetables or fruits several times a week, which does not meet the latest recommendations.

• The social media’s influence on hungarian women’s health-consciousness

  1-12

  Tünde Erzsébet Buglyó-Nyakas

  Tímea Gál

  Views:

  388

  Online media marketing is getting greater influence on the daily life, on the consumer and purchasing habits and on our health consciousness. The main goal of the research is to explore what the Hungarian women associate with health-consciousness on different social platforms, how their consumer activity look like and what kind of special groups can be formed. First of all, the posts appearing on the topic of health-consciousness on different platforms were analysed through a netnographic research. Then, with the involvement of 409 women, the influencing factors were measured to the participants on these pages in terms of health consciousness via questionnaire survey. As a result, special consumer groups appearing in the social platform were quantified and recommendations were formulated for companies who base their marketing strategy on online arenas.