Vol. 8 No. 2 (2023)
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Articles
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The social media’s influence on hungarian women’s health-consciousness
1-12Views:457Online media marketing is getting greater influence on the daily life, on the consumer and purchasing habits and on our health consciousness. The main goal of the research is to explore what the Hungarian women associate with health-consciousness on different social platforms, how their consumer activity look like and what kind of special groups can be formed. First of all, the posts appearing on the topic of health-consciousness on different platforms were analysed through a netnographic research. Then, with the involvement of 409 women, the influencing factors were measured to the participants on these pages in terms of health consciousness via questionnaire survey. As a result, special consumer groups appearing in the social platform were quantified and recommendations were formulated for companies who base their marketing strategy on online arenas.
pdf (Hungarian)261 -
Online shopping behaviour in the Northern and Southern Great Plain Regions
13-24Views:217The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.
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Comparative analysis of player transfer activity in the "Big 5" European football leagues
25-35Views:116Transfer news and events generate as much, if not more, interest than the final matches of the most prestigious cup competitions. It is not uncommon for a player's playing rights (which clubs recognise as intangible assets) to change hands for sums in excess of €10 million or even €100 million, with the outstanding revenues of the most prestigious Big 5 leagues contributing greatly to the reality of these transactions. The aim of this study is to provide a comparative analysis of player transfer activity in the Big 5 leagues, focusing on the correlations and relationships between league revenues, transfer spending and revenues, using financial and player transfer data from 2017 and onwards. In terms of the extent of transactions, it can be concluded that player transfers are crucial for the financial management, profitability and stability of football clubs. Accordingly, the highest transfer spending occurs in the leagues with the highest revenue generating capacity. In total, between 2016 and 2021 - €7.5 billion will be diverted from the Big 5 leagues.
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Future-proof skills - What do you expect to need in the jobs of the future?
36-45Views:211Advances in Artificial Intelligence and robotics have made it possible to automate many high-level cognitive skills, but different jobs and occupations may be affected differently by technological developments. High-skilled occupations are less at risk of automation, as they also require skills and competences that remain important bottlenecks to automation. However, according to OECD 2022 results, the jobs most at risk from automation will not disappear completely, as only 18-27% of the skills and competences required in these occupations are highly automatable. Rather, it is likely that the organisation of work will need to be radically changed and that workers in these jobs will need to retrain as technology replaces workers in many tasks.
In my study, I aim to summarise, based on the literature of recent years, the key skills that will potentially equip workers for the diverse workplace demands of the near future, arising from technological developments.
I conducted a keyword search of the Scopus database for future jobs, workplaces, occupations, skills, abilities and competences. I narrowed down the search results to the period 2021-2023, English language journal articles, economic and business fields and relevant keywords associated with the articles by the authors. In addition to these articles, I also reviewed the reporting materials of other relevant professional organisations (OECD, World Economic Forum) for the period. The geographical, regional and territorial differentiation of the studies was taken into account.
In my findings, I have also discussed the role of universities and other educational institutions in meeting the employability expectations of the Fourth Industrial Revolution in order to ensure that they can provide skills that are as relevant as possible to market expectations. I will highlight the top 69 skills identified in the hospitality industry and their groupings, and the elements of the 4 important skill groups identified for accountancy professionals. I also cover the future-proof skills that entrepreneurs are expected to have. In general, I will describe the appreciation of soft skills based on the academic findings of recent years.
The results collected can also serve as useful information for individual human capital investment decisions, organisational training and even the design of training frameworks for educational institutions.
pdf (Hungarian)157 -
The significance of foreign language Geography teaching in the dual language secondary school programmes of the Northern Great Plain region
46-60Views:97Dual language education has been present in numerous institutions across the Northern Great Plain region of Hungary. Educational centres across the region have been running dual language programmes in secondary grammar schools and vocational schools for decades. As regional centre and traditional educational hub, Debrecen is also represented by a number of schools offering international programmes. Although recent socioeconomic and education policy changes have forced schools for constant renewal, bilingualism in educational programmes managed to remain popular, partly due to the achievements of foreign language subject teaching. Through the alignment of subject-specific content and the development of language competence, this form of education effectively contributes to the improvement of students’ language skills, shapes their mindset and expands their further education and increases their market value as potential workforce. This study will explore the role and impact of foreign language Geography teaching across the secondary schools of the Northern Great Plain region through the lens of teaching and educational research, by discussing some of the relevant regional findings of a broader PhD dissertation (including school visits, final exam results and a recent nationwide teacher survey). Research findings prove that Geography has been a popular subject choice to be taught in foreign languages: it has been present in the majority of the 15 dual language secondary schools of the region, it has been playing an important role in vocational school programmes and it has been chosen as final exam subject by nearly 1,000 candidates.
