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• Doing sport is good – Responsible for popularization of sport

  71-75

  Kinga Ráthonyi-Odor

  Gergely Rátonyi

  Attila Borély

  Views:

  252

  Responsible leaders of more and more companies build legal, ethic, moral, environmental and social aspects in their goals and values beyond profit maximization. The number of companies whose activities in terms of social responsibility (CSR) has clear connections with promoting and putting forward sports shows an increasing tendency.

  The aim of this study is the conceptual clarification of corporate social responsibility, and emphasize the CSR’s significance in sport management, next the analysis of 3 top food and beverage companies’ (Coca-Cola, Nestle, Danone) CSR activity in special regard to sport management in Hungary and abroad.

• Congruency Analyses in Agricultural Organizations

  56-61

  Anikó Tóth

  Views:

  84

  Management is one of the ancient activities. Managerial behaviour helped humans to become sociable creatures. The aims and roles of management have continually changed along with social and economic changes. Some management theories in the early literature interpret the managerial function as „to instruct” and „to control” subordinates. The manager – having the appropriate authority – unilaterally appoints the expected activities in accordance with the objectives of the organization and his/her own wish. Its form is the instruction or the command.
  Later, organizations and management theories defined the managerial function rather as the impact on the employees than (or instead of) a unilateral manifestation of will. These focus on collaboration and imitation instead of on obedience. These theories were based on the fact that the employees work hard to succeed in meeting organizational goals because they want to meet their own needs, desires and wishes.
  Today, management means being in a relationship with colleagues, effective and successful working methods and, last but not least, commitment and liability for the company. The responsibilities of directors are to estimate the employees’ competences and to apply the workforce expediently.
  In our opinion, the two most important questions of human resource management (HRM) will be:
  • the expectations made of the manager by the subordinates,
  • the expectations made of the subordinates by the manager.
  The expectations of management have continuously evolved along with the social, political and economical improvement. We consider the most important requirements will be the following:
  • the exploitation of employees’ abilities (especially the leaders’),
  • the exploitation of human resource,
  • aim-oriented leadership related to different management levels.
  The actual research covers only the examination of managerial requirements. We experienced that the expectations are affected by many factors starting with the fulfillment of a specific task to the social environment as a whole. Managements of the last century did not require such self-reliance, creativity and broad knowledge from their subordinates as they do today. Employees have to be able to adapt to new tasks, technology and methods; have to react quickly against the problems; and be loyal to the company and the manager.
  We plan to expand our research backwards as well, in which we will search for the answer what kind of expectations are formulated by subordinates on the manager. Thus, we can approach and reveal the expectations (the examined factors) from two sides.
  Due to this method, we would like to work out such coherences which can help us to demonstrate the opinions of the differently qualified employees of the organisations. The applied method provides us facilities to carry it out in various organisational parameters, such as functional form, size, effectiveness, range of activity.

• Education and language teaching in the light of recent social and economic needs

  23-29

  Magdolna Feketéné Silye

  Views:

  83

  This paper attempts to describe several general educational potentials that are assumed to facilitate adequate pedagogical response to the recent economic and social paradigm shifts that have resulted in marked changes in the requirements for the labour force on the global job market.
  The article describes the most powerful pedagogical trends of the 20th century, selectively concentrating on the assessment of their contribution to and share in the preparation of the inevitably forthcoming paradigm shift in education.
  Topic related issues of language teaching in an academic setting are then discussed, focusing particularily on English for Specific Purposes, followed by a more thorough analysis of the major types of ESP syllabi. This analysis attempts to identify those properties that empower ESP teaching to give a more sophisticated answer (as compared to general language teaching) to issues raised by the appearance of new trends and needs in the
  global job market. 
  The paper offers conclusions for consideration as to the responsibility of language teachers and strategy makers in higher education, acting in an intercultural environment.

• The study of environment-conscious attitudes in the food-industry companies of the Northern-Plain Region

  155-163

  Kinga Odor

  Views:

  83

  that the world of business, profit and work is not a hermetically closed area, but is in interaction with its closer and wider surroundings, ultimately with society and the natural environment.
  The affectedness of each sector and company varies. To be able to tackle these problems, first and foremost the commitment of companies towards environmentally conscious attitude is necessary, which can form as a result of inner obligation or outer pressure. Thus companies will be concerned to measure and quantify the environmental effects of all activities.
  Some of the companies have already given their votes for environment-protection. Both internationally and at home it seems that the responsible leaders of more and more companies build social, human rights and environmental protection considerations in the objects and values of the company apart from profit maximization.
  In my thesis I present the data gathered from a questionnaire survey carried out with food-industry companies in the Northern-Plain Region. The aim of the survey was to evaluate the commitment of companies towards environmental protection via solid data. The fact that more than half of the respondents found the positive effects of environmental protection of little importance and that environmental protection was the last among the aims of some companies reflected greatly in the following outcomes.