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• Problem analysis of health tourism sector

  27-31

  Éva Kozmáné Csirmaz

  Views:

  130

  On the basis of experts health tourism is one of the most dynamically developing sectors within tourism. The outstanding role of the sector is partly owing to increasing health consciousness and partly to aging society – beside numerous other factors. But health tourism in Hungary is hit by several problems in spite of the fact that recently particular attention is paid to this sector. It can be mentioned as a difficulty that supply of education system is not in conformity with market demands, thus fresh supply of experts is not appropriate. As a world trend, classic position of thermal baths based on natural curative factors is getting to be displaced by adventure baths, which is unfavourable for health tourism. Notwithstanding that Hungary is in a distinguished place on a world scale as regards tourist arrivals, yet we are only in a mid-filed position relating to industrial revenues. Suppliers of this sector do not pay enough attention to disabled persons. The established TDM Organisations have to cope with numerous challenges. Nevertheless experts agree that high support of health tourism can be suggested despite to problems, market risks and significant international competition. However, this support has to be more aimed than before and has to be rather founded on world trends.

• The supply of Liget-Thermal Spa and Experience Bath, according the opinion of the guests

  199-205

  Róbert Szabó

  Views:

  121

  During the last decades health, body and soul control became important issues. In the modern world this values are closely connected to the term of success, because we can be successful in every aspect of life: work, and personal life, if we can maintain our health, and fitness in a long run. From that comes that modern people are willing to spend money and time to take an active part in sporty but relaxing activities in a healthy environment in order to keep their fitness or just feel themselves well.
  In my study I will show the main motivating factors and demand elements of wellness and healthtourism, according the opinions of the visitors of Liget - Thermal Spa and Experience Bath. I will introduce different services that are suitable for satisfying this demand, furthermore we can get an insight by the results of questionnaire survey, how the motivating factors and the demand changes in case of different age groups.