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• Efficiency evaluation of service marketing at a Hungarian telecommunication company

  41-47

  Katalin Kalmár

  László Kárpáti

  Views:

  145

  The article discusses the marketing effectivity of a communication service at a Hungarian telecommunication company. The main target is to establish economic effectivity of the enchanced promotion of the service. The basic metholodogy was the comparison of a new marketing plan and real figures of the planned period. The results of 2005 and 2006 show a very
  positive financial effectivity of the surplus communication. Based on the results a further promotion is suggested.

• Azoxystrobin resistance of Botrytis cinerea Pers.:Fr. isolates

  56-63

  Ferenc Takács

  Mojtaba Asadollahi

  Erzsébet Karaffa

  Views:

  108

  Fungicide resistance is one of the most important problems endangering the effectivity of practical plant protection today. The frequent and subsequent usage of specific fungicides results the emergence of resistant fungal populations. This threatens is especially high in case of Botrytis cinerea Pers.:Fr. being an endemic pathogen with frequent infection. Nowadays the main method of protection as against Botrytis cinerea is the application of chemical fungicides chemicals. Therefore, a better knowledge of local populations is necessary for the planning of the protection procedures.
  Based on the results of our examinations we may establish that the growth of the examined samples showed a significant difference under in vitro circumstances, which shows a great deal of variability of the Botrytis cinerea populations in Hungary. Twenty-five Botrytis cinerea samples from different hosts were analyzed in this study. High resistance was found towards azoxistrobin in seven cases, and low resistance in eight cases.
  It was also proved, that the B. cinerea is able to bypass the inhibition site of the azoxistrobin via the alternative oxidase. The presence of this altermative mitocondrial electrotransport route considerably reduces the effectivity of the chemical. 

• Effectivity indicators in the German agriculture from the 1990s till today

  15-23

  Lajos Baráth

  Views:

  90

  Almost fifteen years have passed since the reunification of Germany. At the beginning of the 1990s, it was still unclear how the agricultural sector in the former East Germany would be able to survive, as it was still characterized by large scale farms, organized for a socialist economy. The course of this essay will look at how the agricultural productivity has changed the two different productivity systems in the western and eastern part of Germany.
  Productivity can be defined as output produced per unit of input. If we define productivity indicator as output per one type of inputs then we get so-called partial productivity index, however, if we define productivity indicator as output produced per unit of more than one inputs we get multi-factor productivity.
  In agriculture, the most often used partials productivity indexes are: labour, capital, land productivity and intermediate consumption productivity.
  The analysis of total factor productivity requires the aggregation of all inputs by using input prices.

• Financial Analysis of Agricultural Enterprises’ Economic Results

  270-279

  Ákos Nemessályi

  Views:

  45

  The main objective of this paper is to give an overview about the economic results and financial status of agricultural enterprises in Hajdu-Bihar Count, as well as, froa methodology viewpoint,find the place of the used indexes in the system of effectivity indexes in farm management . From the complex database describing the enterprises, the figures on the balance sheets and profit and loss accounts were used and analysed. As a result of the analysis the below statements can be made:
  The owner’s equity ratio within the total equity is very different in corporations and in individual farms. The lower values in case of corporations show their indebtedness. At the same time, the figures indicate that it is more difficult for individual farms to receive loans.
  The average of dynamic indebtedness indexes, in case of individuals are closer to 0 which generally derives from the low level of liabilities. The same indexes of corporations o the other hand show significant indebtedness. The figures indicate that the yearly cash flow can hardly cover the net liabilities.
  The profitability proportional to the production value is generally low, mostly negative, independent from size and organisational form.
  As a summary, it can be said, that individual as well as corporate farms suffer financing problems, the nature of these problems is different in the two groups. On the on hand, the operation and development of the individual, mostly the smaller, farms are hindered by the difficulties of acquiring external capital. On the other hand, the results of corporate, mostly the cooperative, farms is impeded by the burdens of liabilities accumulated in previous years.