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• Efficiency evaluation of service marketing at a Hungarian telecommunication company

  41-47

  Katalin Kalmár

  László Kárpáti

  Views:

  144

  The article discusses the marketing effectivity of a communication service at a Hungarian telecommunication company. The main target is to establish economic effectivity of the enchanced promotion of the service. The basic metholodogy was the comparison of a new marketing plan and real figures of the planned period. The results of 2005 and 2006 show a very
  positive financial effectivity of the surplus communication. Based on the results a further promotion is suggested.

• Mobile Internet Usage Possibilities and Requirement in Agriculture

  394-402

  Róbert Szilágyi

  Views:

  78

  In this paper, I looked at the mobile Internet from technological, economical and sociological aspects and then pointed to several agricultural possibilities for theri usage. Examining the effects and driving forces of mobile communication, I can say that it is a very complex system. The social connections of mobile communication and the arising problems show that it affects several areas of everyday life. By looking at the business processes, all costs, advantages and disadvantages can be seen clearly. Overview the mobile Internet from the technological aspect and I discuss related technology and applicable utilities, as well as two possibilities for using wireless Internet: 3G and WiFi. Among the possible usages, I gave several examples to give an impression of all the diverse possibilities this technology offers. There are some really useful applications in customer service, precision farming, transport, agriculture and food industry. Finally, I talked about the mobile Internet in Hungary and in the other EU countries.

• Perspectives of air cargo activities in case of Debrecen International Airport

  131-134

  László Virág

  Views:

  160

  The improvement of Debrecen International Airport has been taking place for more than a decade. The goal is to revitalise the domestic and international aviation of regional centres and connect the Debrecen centred economy zone with other industrial and commercial regions. Considering the market segments of the air cargo industry, and sizing up the requirements of the enterprises, we are seeking to answer for what possibilities an air cargo operation has, and scheduled cargo flights, what alternatives the location of a cargo base has. Getting to know the technical background of ground handling, communication, safety, and security, we can state that the airport is able to handle international cargo aircrafts as well. Regarding to the quantity of frights, we find that there is a possibility of two flights per week. There is minor need of handling dangerous or unique parcels. The surrounding area of working zone is an excellent territory for locating and building cargo facilities, and its technical background. In case of continuously increasing traffic it is suggestible to use the territory behind the apron as a first step of the development. As the activity extends the second step could be the improvement of the southern zone just beside the runway. This way primarily the
  scheduled air cargo flights could appear, then as the traffic of commercial scheduled flights increases simultaneously could grow the amount of
  small parcel transportation.