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• Analyzing the Competitiveness of Balmazujvaros on the Basis of a SWOT-Analysis, Emphasizing Tourism

  262-271

  Andrea Tarné Klutsik

  Views:

  114

  My study examined the competitiveness of Balmazujvaros, in regard to tourism. The town is situated in the Northern Great Plain region, in Hajdu-Bihar county, 22 km from Debrecen, together with Egyek, Hortobagy and Tiszacsege joined the statistical subregion of Balmazujvaros. Comparing with the neighbouring settlements, it has similar geographical features and posesses thermal water that was determined to be medicinal, which is a feature of the region. Balmazujvaros as a typical country town as it has a dominant agricultural character. It gained town status in 1989. Part of the town is situated in the National Park of Hortobagy.
  The first part of my study is to determine the number of rival settlements from the viewpoint of tourism. I will analyze the results of a questionnaire given to tourists in Balmazujvaros between June 15 August 31 2003, and introduce the primary results. The SWOT analysis will show the primary and secondary information and the examination of the results.
  If we take into account the strengths, weaknesses, opportunities and threats of this town, we can make the following conclusion: tourism is an opportunity with a well-developed infrastructure, a third sector, subsidies and improved local interest. A sound and well-defined marketing strategy is essential for Balmazujvaros, in order to overwhelm its strong rivals

• Strategic planning in agribusiness

  23-27

  Beáta Bittner

  Tamás Marczin

  Tünde Zita Kovács

  Views:

  234

  Agricultural businesses operate in a complex and dynamic environment, with many challenges and opportunities. It is therefore essential for these businesses to have a strategic plan. It is a critical process that helps businesses navigate in a complex and uncertain environment and achieve long-term goals and objectives. In this article, we have conducted a bibliometric analysis of academic journals to investigate the extent to which strategic planning is a researched topic in agribusiness enterprises. We found that there is no concentrated research, with only three keywords appearing in the literature with at least five repetitions. Even of the two repetitions, only 22 were found. The clustering of keywords helps to identify research directions. The results of a survey of 134 enterprises were then presented. The majority of enterprises do not have a long-term plan or even a written vision. We found that SWOT analysis is still the most common planning method among the companies surveyed. It was also found that there is no difference between industries in this respect. Significant differences were only found in relation to company size, with all large companies having a strategic plan and the vast majority of SMEs not. Only 17 out of 132 firms have a plan longer than three years, and 32 do not have any plan at all. Strategic planning can help to address many of the challenges in the agribusiness area, and it is therefore proposed to improve the proportion of firms planning through knowledge transfer.

• Opportunities and barriers of local products’ sales in rural regions

  31-37

  Noémi Bótáné Horváth

  Views:

  137

  Nowadays local economy systems are highlighted in the Hungarian, the European and also in the global economy system. Inhabitants and local products, services created by them are the most important elements of local economy systems. Local products are especially important in areas with special conditions, in the underprivileged rural areas. Sales of these products and services on local level and above could give answer to economic and social challenges in these regions. In the same time to become part of the economic system selecting the best marketing channels for these products is very important. In this study, based on a case study in Mezőcsát, possible marketing channels are revealed through quantitative research based on primer and secunder data and SWOT analysis. In the case of Mezőcsát for local sales the best place is the local market, while webshop is the best for sales outside Mezőcsát.

• Examination of renewable energy sources and their endowments

  67-70

  Orsolya Nagy

  Views:

  112

  Due to the exhaustion of fossile fuel reserves, the increase of their prices on the world market and the environmental pollution resulting from their use make alternative energy sources increasingly important. In my study, I am going to present the currently known and researched renewable energy sources. Based on the results achieved from the SWOT analysis, I provide an overview on the future opportunities of their use. After the comprehensive examination of alternative energy sources, I give insight into the factors which influence the energetic use and utilisation of biomass, as well as the theoretical background of bioenergy. In my work, I pay particular attention to the analysis of the use of biomass as an energy source, as well as the difficulties related to its utilisation.

• Establishment the strategy of the food retail companies

  53-58

  László Hegedűs

  Views:

  92

  In this article I have reviewed the SWOT analysis of the two company-group, such as the Hungarian SME and the multinational company. In this frame we have got ready the so called cross-table of the two company-group. These cross-tables have showed, which opportunities they can exploit on the base of their strengths, and which threats will be intensified by their weaknesses. On the base of these results we have found out, that the SME’s realize defensive strategy, while the multinational companies realize outbreaking strategy.

• Analysis of the Environmental Status of Nagykálló Subregion

  362-367

  Gréta Kozmáné Petrilla

  Views:

  125

  The third smallest region of Szabolcs-Szatmár-Bereg county is the Nagykálló subregion. Its territory is 377 km2 and its inhabitants number 32.526. Due to the fact that industrial development arrived late, the environmental status of this subregion was saved from serious ecological degradation. The quality of the environment shows a reasonable picture in many respects, comparing to the general survey of the country. The air quality of the region can be qualified as acceptable. Leaving some critical points out of consideration, it is better than the national average. It is favourable from the human environment point of view that the region is free of extremes, and has a balanced climate. The supply of drinking water is above 95%, and the remainsing water requirements are supplied by artesian wells. The water supply network is fully extended in the subregion. The most significant environmental noise source is traffic, including public road traffic, which causes a problem in the town of Nagykálló. The situation of the collection, transportation, and placement of the settlement’s solid wastes show a similar picture to the status of the country. The environmental status of the region is included in the SWOT analysis.