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• Doing sport is good – Responsible for popularization of sport

  71-75

  Kinga Ráthonyi-Odor

  Gergely Rátonyi

  Attila Borély

  Views:

  339

  Responsible leaders of more and more companies build legal, ethic, moral, environmental and social aspects in their goals and values beyond profit maximization. The number of companies whose activities in terms of social responsibility (CSR) has clear connections with promoting and putting forward sports shows an increasing tendency.

  The aim of this study is the conceptual clarification of corporate social responsibility, and emphasize the CSR’s significance in sport management, next the analysis of 3 top food and beverage companies’ (Coca-Cola, Nestle, Danone) CSR activity in special regard to sport management in Hungary and abroad.

• Information and Communication Technologies in tourism

  49-53

  Gergely Ráthonyi

  Views:

  288

  Technological progress and tourism have gone hand in hand for years. Information communication technology (ICT) and tourism are two of the most dynamic motivators of the emerging global economy. Tourism can be considered as one of the most profitable sectors of the Hungarian economy, and in rural areas it is often the only successful economic activity.
  Development of ICTs and the expansion of the Internet have changed dramatically in the past few decades. This process is noticeable in
  Hungary, as well. Platform of tourism increasingly get to the Internet nowadays, which is vitally important because tourism is an information-intense industry. Therefore, it is critical to understand changes in technologies in order to maintain the crucial role of this sector in the Hungarian economy.
  The aim of my study is to support the significance of tourism in Hungary and especially in the North Plain Region with the help of statistical data. Then, I try to show how ICTs appear in this sector and emphasize the role of these tools with some concrete examples.