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• Efficiency evaluation of service marketing at a Hungarian telecommunication company

  41-47

  Katalin Kalmár

  László Kárpáti

  Views:

  145

  The article discusses the marketing effectivity of a communication service at a Hungarian telecommunication company. The main target is to establish economic effectivity of the enchanced promotion of the service. The basic metholodogy was the comparison of a new marketing plan and real figures of the planned period. The results of 2005 and 2006 show a very
  positive financial effectivity of the surplus communication. Based on the results a further promotion is suggested.

• Characterization of Hungarian touristical turnover 2006-2009 – focus on health tourism

  47-50

  Katalin Kalmár

  Views:

  132

  Tourism is one of the biggest and mostly increasing branch all over the world. Since it is getting more and more significant in Hungary as well in this article I analyze the turnover of Hungarian tourism on the basis of guest nights spent on commercial lodgings. I examine its changes in time and its territorial spreading. Finally I explore the health touristic volume, because it is one of the most important touristic product of Hungary and the North Plain Region and the infrastructure based upon preserves unique opportunities both for health and wellness tourism.