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• Analytical overview of dairy industry in the Poltava region, Ukraine

  47-51

  Anna Gereles

  Views:

  122

  The author presents essential characteristics of the state and place of Poltava region in it. The study aims at identification and description of latest trends in Ukraine’s and Poltava’s dairy industry. The author stresses an important place of the dairy industry in the agriculture of Ukraine, and particularly in the Poltava region. This article also presents the information of main indicators of dairy industry of Ukraine in the comparison with other countries of the World. It describe sources of forming the main agricultural products and directions of their use for the calendar year, data on per capita consumption of main dairy products in Ukraine and the Poltava Region and per capita average daily consumption of basic micro- and macro elements in foods. The study contains basic indicators which characterize the social and economic state of agriculture in Ukraine and its regions for 1990–2012. There are also the data of gross production and main kinds of dairy products per capita and as well as some indicators of livestock’s productivity and so on.

  The goal of the article is to describe the complex evaluation of the achieved level of milk production, consumption of milk and dairy products in Ukraine and the Poltava Region, to show the specifics of the national dairy cattle breeding, identifying the main challenges in it.

• Drought cycle tracking in Hungary using Standardized Precipitation Index (SPI)

  97-101

  Safwan A. Mohammed

  Endre Harsányi

  Views:

  298

   Drought is one of the natural hazard risks which badly affects both agricultural and socio-economic sectors. Hungary, which is located in Eastern Europe has been suffering from different drought cycles; therefore, the aim of this study is to analyse the rainfall data obtained from ten metrological stations (Békéscsaba, Budapest, Debrecen, Győr, Kékestető, Miskolc, Pápa, Pécs, Szeged, Siófok, Szolnok) between 1985 and 2016, by using the Standardized Precipitation Index (SPI).

  The results showed that 2011 was recorded as the worst drought cycle of the studied period, where the SPI ranged between -0.22 (extreme drought) in Siófok, and 0.15 (no drought) in Miskolc. In a similar vein, the study highlighted the year 2010 to be the best hydrological year, when the SPI reached 0.73 (mildly wet) on average. Interestingly, the Mann-Kendall trend test for the drought cycle showed no positive trends in the study area. Finally, more investigation should be conducted into the climate change spatial drought cycle in Europe.

• Employment trends in the Northern Great Plain’s Region

  109-111

  Fanni Szabó

  Views:

  94

  Hungary can be divided into 7 regions, of which I am writing about the Northern Great Plain Region in this article. The Northern Great Plain consists of the counties Hajdú-Bihar, Jász-Nagykun-Szolnok, and Szabolcs-Szatmár-Bereg. There are 389 settlements in the region, which can be considered rather few. The population of the region is nearly 1.5 million, which is nearly 15% of the total  population. This region is one of the most disadvantageous regions in Hungary, with its economic indicators ranking the lowest of all regions. Nevertheless, as regarding education and agriculture, the region is considered to be a prominent area.

• New and innovative consumer demands and expectations on the Hungarian food market

  485-499

  Mária Töröcsik

  Eszter Pál

  Eszter Jakopánecz

  Views:

  41

  Food and eating have always encompassed more than the simple intake of nutrients; therefore, when thinking about food consumption, we need to examine several groups of influencing factors whose correlations from the aspect of the consumer are described by a complicated matrix. This paper focuses on the selection of signs indicating new and innovative consumer behaviours, and on the megatrends that are the driving forces of transitions and that lead to the consequences of strikingly reconsidered consumer decisions nowadays. The authors stress that there are qualitative and structural changes in food consumption in Hungary, with an increasing quantity of differentiated consumer demands appearing, a few of them influencing our everyday decisions even at
  the concept level. The findings of primary research originated from a personal questionnaire survey consisting of 2001 respondents, in which we also focused on the attitude towards eating and media consumption related to gastronomy.
  This paper is an introduction to the market segments detectable in the present Hungarian population aged 15–74 in the topics concerned.