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• New and innovative consumer demands and expectations on the Hungarian food market

  485-499

  Mária Töröcsik

  Eszter Pál

  Eszter Jakopánecz

  Views:

  59

  Food and eating have always encompassed more than the simple intake of nutrients; therefore, when thinking about food consumption, we need to examine several groups of influencing factors whose correlations from the aspect of the consumer are described by a complicated matrix. This paper focuses on the selection of signs indicating new and innovative consumer behaviours, and on the megatrends that are the driving forces of transitions and that lead to the consequences of strikingly reconsidered consumer decisions nowadays. The authors stress that there are qualitative and structural changes in food consumption in Hungary, with an increasing quantity of differentiated consumer demands appearing, a few of them influencing our everyday decisions even at
  the concept level. The findings of primary research originated from a personal questionnaire survey consisting of 2001 respondents, in which we also focused on the attitude towards eating and media consumption related to gastronomy.
  This paper is an introduction to the market segments detectable in the present Hungarian population aged 15–74 in the topics concerned. 

• Internet Browsing Habits and Domain Choice Preferences of Economic Agricultural Engineers

  134-137

  Tamás Dövényi-Nagy

  Views:

  80

  The findings below are based on a questionnaire survey carried out in order to establish an internet-based service at the Center of Agricultural Sciences of Debrecen University:
  • The typical target group of the service in the short run with a weekly average of 5.9 hours on the web is more active than that for average Hungarian, adult Internet users.
  • A professional webportal with a searchable database, primarily incorporating an archive of organized agricultural news, articles, publications, fits well into the internet habits of the target group, which mainly consists of keyword-based information searces and browsing of the latest news.
  • The group prefers a short, easily recognizable domain name that refers to agriculture. Accents and foreign sounding words are not taken into account during selection.
  • As result of the choice from 43 eligible domains, the order would be the following: agrarunio, agroland, farmvilag, infoagro, farmland.
  • The names of magyargazda.hu, agrotrend.hu, agromester.hu, agronomus.hu are acceptable from the individual ideas.

• Motivation in various agricultural organizations

  87-91

  Csilla Juhász

  Views:

  97

  As a PhD student I have studied the role of motivation within Hungarian agriculture among leaders of different levels and in several kind of organisations in order to find out the significance of various elements contributing to a motivated leaders and manpower.
  450 respondents were asked to describe their motivational situation by filling in a questionnaire.

  Pecuniary rewards are the most important incitement to  motivation within all categories of leaders followed by responsibility and result feedback. The possibility of punishment and job enrichment however, was not essential. Among limited corporation leaders result feedback and improvement of work conditions were the outmost source to motivation. Among cooperative leaders aim definitions and improvement of work condition were considered as the most important contribution to motivation. In their opinion punishment and job enrichment could not motivate.

• Psychoactive substance the examination of implements and school factors among young persons living on country

  11-17

  Dóra Barabásné Kárpáti

  Views:

  92

  The study investigates the drug addiction, school problems and the underlying emotional disorders of provincial young people. I assumed that school problems are connected with the
  youth’s legal and illegal drug consumption.
  In my research, I used the Euroadad questionnaire taken at the Drug Ambulance of Nyíregyháza. The sample covered 144 interviewees, 76.9% of whom were „diverted” from jurisdiction. The other respondents volunteered for the therapy.
  The linear regression analysis was applied to examine the interrelations between the elements under study.
  All of the 144 respondents have tried or regularly apply some consciousness-modifying substance. Most of them are young adults. The preferred drugs were marijuana and ecstasy. All
  consume alcohol as well. A significant connection can be proved between the majority of the psychological and school behavioural problems under survey and the drug abuse. The more problematic group covers those taking extasy.