Gimmick! written by Joost Zwagerman is a postmodern artist’s novel. The protagonist Walter van Raamsdonk, in short called Raam, is a visual artist, just like his friends Groen and Eckhardt. This article analyzes the novel as a postmodern phenomenon centered on postmodern visual art. Because the novel and the visual arts in the novel can be characterized as postmodern, it is investigated which characteristics of the post­modern can be found in both disciplines. To what extent does the novel reflect post-modern art? Citing in both disciplines has far-reaching consequences for the appearance of visual art and for the novel.