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Agriculture and Public Information in Post-War Bosnia and Herzegovina
58-63Views:61Since the Dayton Agreement on Bosnia of 1995 there is peace between Croats, Bosnians and Serbs. Whether this is a lasting situation remains to be seen (de Rossanet, 1997). Pessimists refer to Huntington’s “Clash of Civilizations” and argue that because Bosnia is situated on the fault line of the Western and Orthodox civilizations and on top of that has a large muslim minority a new war can not be avoided (Huntington, 1997). Others don’t accept this and are of the opinion that rational governance will overcome the problems of the multicultural society. In this view the restoration of the country’s economy is a major priority. However, on the long run, a peaceful outcome is not to be taken for granted.
At present, the international community represented by the Office of the High Representative (OHR) in Bosnia and Herzegovina (BiH) controls the political situation and the three ethnic groupes are forced to cooperate. To sustain a lasting peace in the future without the guidance of the OHR the reconstruction of the Bosnian economy starting with the agricultural sector is a precondition. This paper reports on a quick scan carried out in the period 15-19 April, 2002, in order to evaluate the possibilities of the agricultural sector as an economic booster in the post war situation. The quick scan was necessary to evaluate and give advise with respect to the plans of the OHR to engage in a public information campaign in order to stimulate the transformation of subsistence farming into commercial agriculture, and to encourage young urban Displaced Persons (DP’s) to consider life as a farmer as an option for their future. The campaign will include a number of sub-regional radio and television series, and a booklet and videos for distribution among the target groups. -
Expansion of the small cable television counterparts of market leading commercial channels in view of Hungarian regional and social aspects
107-110Views:149Currently, there are 102 Hungarian-language television channels in Hungary. TV2 Hungary is the second largest commercial television channel. Current trends in the television market in Europe indicate that large channels are expanding their portfolios while at the same time selling their smaller units. This trend has now affected Hungary as well.
After having TV2 for 16 years, MTM-SBS Television Ltd. eventually expanded its portfolio with three new cable channels. The first new channel was FEM3, a channel directed at women, which was launched on January 1, 2010. A year later, the male channel, PRO4, was launched and finally, SuperTV2, primarily a premium entertainment channel, was launched on November 2, 2012. Although the main channel, TV2, remained free, the new pay channels on cable received a significant amount of investment from venture capitalists and Pro7Sat1 for the development of new content.
SuperTV2 is a premium channel. When the channel was launched, the goal was to target those viewers who had turned away from watching the increasingly less-sophisticated content on the commercial channels as well as those who were not drawn to the programming on public television. When the viewer stats were examined, the channel had proven itself. The premium brand of Super TV2 was successful in attracting new viewers and consumers and within a year it had gained a strong foothold over more than 100 other Hungarian-language channels.