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• Impact of precision irrigation on the unit income of maize production

  157-162

  Levente Szabó

  Péter Riczu

  Emese Szabó

  Attila Bai

  András Nábrádi

  Views:

  31

  The study of the economic/economic impact of precision farming should be a priority area in digital agriculture, as the results, profitability, and efficiency indicators can have a significant decision-support effect on the development of both the agronomic and the technical regions of individual farms both in the longer and shorter term. Individual firms, companies, farmers, and family farms quantify the effectiveness of their farming processes. The modern age offers the possibility of digitally recording all the elements of farming technology, making it possible to analyse the cost-effectiveness of a farm more effectively and, in some cases, to carry out more detailed analyses. Nevertheless, the number of farms demonstrating their profitability with such precise economic calculations is still minimal.

  Our analyses were conducted on a 56,02 ha field of Balogh Farm-Tépe Ltd. The agricultural operations carried out were fully documented so that the inputs (seeds, fertilisers, pesticides, crop enhancers) were recorded in coordinates and kind, as well as the specific yields, grain moisture data, irrigation norms, and irrigation rotations. At the same time, the company's owner provided the data's monetary value. The main econometric indicators (yield, production value, cost of production, income, cost price) related to the evaluation of the enterprise management were evaluated along with the spatial data in the irrigated and non-irrigated tables. Our calculations show that a given year's climatic and market characteristics fundamentally determine the cost and income relations of a plot of land (and thus of an entire farm). In addition to additional inputs, introducing some elements of precision farming and intensification and increasing yields improves yield security and allows for excellent yield stability.

• Customer Relationship Systems and Business Models

  99-106

  Gyula Kaderják

  Views:

  116

  The object of this study is a comprehensive review of customer relationship management (CRM) systems applied increasingly in several fields of economy. The CRM is not merely a subsequent software technology and application in the field of Business Intelligence, but rather a novel, comprehensive customer-centric approach to an organization’s philosophy in dealing with its customer for the sake of realization of short- and long-range business target contrary to the traditionally widespread productcentric approach. The object of the study, following a short
  synopsis of the theoretical and practical aspects of the CRM systems, is to analyse the range of the actual and potential users and to survey the CRM market. It will be analysed the scope of CRM supported business activities and processes, the terms and possible methods of launching and will be outlined a feasible model, too. The aim of conspectus of different CRM strategies (layers) is to reveal the urging need of turning approach in the field of management.