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• Novel market conditions and marketing consequences in the hungarian guided hunting sector

  47-52

  Zoltán Magyar

  Views:

  93

  In Hungary the operating medium of game management and the guided hunting sector is undergoing such a radical change nowadays that on the one hand it considerably influences the profit-producing ability of the sector, and on the other hand it sets the actors of the industry new challenges and opportunities. If the Hungarian hunting industry, which has a traditional past, also wishes to preserve its position in this changed business medium, it is essential that the new situation be thoroughly assessed, and the value-oriented marketing attitude be adapted. The phenomena presented in this essay discuss the consequences and causes of the appearance of new service providers regarding the supply side, and the content changes of the consumer group and the modification of earlier consumption preferences and their causes on the demand side. The changing of the two media jointly generate the adaptation of the value-oriented service - marketing concepts, by using which the areas to be developed and deemed as the narrow cross-section of consumer decisions can be determined. After specifying the target group specific marketing properties of the aove-mentioned – prestige – service, such services of high utility content can already be established successfully that can be positioned as a proper alternative for the new consumer group of higher value expectation. On the other hand, the employment and profitability indexes related to this sector may considerably be improved.

• Exploration of relations among the members of the supply chain on the basis of relationship indicators

  177-190

  Noémi Ványi

  Gergely Varjasi

  Views:

  153

  Today the various business units on the market are not competing individually against each other, but doing this as members of a supply chain, which are delivering the products or services to the customers with coordination. The participants are cooperating in the process of purchasing, production and sale. Their common objective is to deliver for the consumer demand. The supply chain approach of the enterprises is a business philosophy, which requires trust, commitment, coordination, shared objectives, support from the management, and the understanding and acceptance of the mutual dependence (Német, 2009). The main objective of our study is to analyse the relationships among the players of the supply chain through several relationship indicators, such as trust, economical satisfaction, social satisfaction, compelling power, non-compelling power, dependence, reputation and conflict. The relationship among the players of the supply chain has been analysed from two aspects, through the position and through the role of the players of the supply chain. This study aims to present the results of the analysis highlighting the critical points.