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• Doing sport is good – Responsible for popularization of sport

  71-75

  Kinga Ráthonyi-Odor

  Gergely Rátonyi

  Attila Borély

  Views:

  230

  Responsible leaders of more and more companies build legal, ethic, moral, environmental and social aspects in their goals and values beyond profit maximization. The number of companies whose activities in terms of social responsibility (CSR) has clear connections with promoting and putting forward sports shows an increasing tendency.

  The aim of this study is the conceptual clarification of corporate social responsibility, and emphasize the CSR’s significance in sport management, next the analysis of 3 top food and beverage companies’ (Coca-Cola, Nestle, Danone) CSR activity in special regard to sport management in Hungary and abroad.

• Comparison of Added Value between Bioethanol Production and the Most Important Animal Production Branches Based on Concentrated Fodder, as Potential Competitors

  111-115

  Péter Jobbágy

  Views:

  67

  There are an enormous amount (2-3 million t/yr) of corn surplus is available year by year in Hungary. Inland utilization is an unsolved problem, whereas export facilities of raw (unprocessed) material could not be regarded as optimal way because of logistical barriers and the very low producer’s price. There are two basic opportunities for the export of the surplus of maize with reduced transportational costs and higher value: 
  animal production and process of bio-ethanol. In Hungarian conditions both of them demand the same raw material so they should compete with each other for maize. Both need financial aid at least for the investment in order to reach profit. Decision makers are influenced by several factors in allocating of national supports between the differential branches, one of them could be the added value developing in the given vertical change. I will introduce and analyze the expectable added values of the abovementioned competitive activities.

• Economics of site specific crop density in precision sunflower (Helianthus annuus L.) production

  91-96

  Szabolcs Monoki

  Gabor Csornai

  Mihaly Zalai

  Janos Nagy

  Views:

  100

  In this research, the crop density of sunflower was examined, which, thanks to the tools available for precision crop production and knowledge of the market environment of sunflower production, best fits the heterogeneous areas of the given production zones and meets the economic requirements. These components together directly influence the effectiveness of sunflower production. In the year of 2021 and 2022, we carried out a site-specific crop density sunflower experiment in two fields with the same soil type, by sowing significantly different amounts of seeds within the given zones. We have established that the sunflower, although a plant with excellent adaptability, reacts sensitively to the place of production and the effect of the year, in zones with heterogeneous productivity, and shows a reaction to sowing with a variable number of seeds per zone, even when examined based on economic aspects.