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• Ecological Factors in Settlement Marketing Projection for Balmazujvaros

  9-14

  Andrea Tarné Klutsik

  Views:

  89

  Marketing is a crucial tool for regional and local governments, and should be better employed before Hungary joins the European Union.
  In my article I refer to the five-step process of environmental and situational analyses indispensable for a strategic plan, which serves as the basis for a marketing concept for a settlement. Furthermore, I present the necessity of the macro, mezo and local levels of environmental analyses. This part of my article is aimed at clarifying the notion of ecological marketing. My objective is to discuss its relation to settlement marketing.
  The second part of my article investigated the emergence of ecological factors in settlement marketing, in its process, using the example of Balmazújváros. I presented the correlation between Balmazújváros and Hortobágy National Park, from which I investigated primarily important areas focusing on the protection and development of natural values.
  In the course of strategic planning and the everyday operation of the town, ecological aspects have to be highlighted, and this process needs the development of the appropriate system of institutions and relationships. Now we can only see certain elements of environmental protection in the strategic settlement planning of Balmazújváros, and we seek to further enhance this process in the future.

• Setting up the operation of a Science Centre using process management tools

  47-55

  Balázs Darnai

  Views:

  128

  Nowadays, Science Centres, which have a very long tradition in Europe, are continuously spreading in Hungary. These institutions primarily aim at raising public awareness of science in young people via informal learning (hands-on, minds-on etc.) methods. Based on this phenomenon, the construction of Scientific Adventure Park has been started in the Debrecen Botanical Garden. In addition, the Municipality of Debrecen established a new organization who will be responsible the reaching the defined goals and sustainability of Debrecen Science Centre according to the Application Form. Therefore, it will be designed a new institution with characteristics of Science Centre and provide innovative and complex services in the segments of culture and education. In this paper, I'm searching for answers to the question if based on this process-oriented method and  management approach; it is possible to design operation system capable of achieving the strategic goals mentioned above.

• Development of LEADER in Hungary

  37-40

  Szilárd Jávor

  Views:

  107

  The development of the Hungarian LEADER programme was organised by the Institute of Rural development, Training and Consultancy under the control of the Ministry of Rural Development. Starting the programme without earlier experiences, lead to problems, but these were solved by the efficient work of the organizing institutions. The changing European economical situation makes it necessary to review and update the Local Development Strategies along with opening the programme again. This makes the programme work more effectively with every new turn. Continusing LEADER in Hungary after 2013, by using the hungarian and Western European knowledge, can bring economical and social benefits for rural areas and for the whole nation as well.