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  • Integrated development strategy of the catchment area of the Tisza river
    31-36
    Views:
    182

    The main challenge for mankind has always been to eliminate the borders of its living space, as well as to explore and discover its new faces. Contemporary literature strengthens this postulate. It is the preference of the experts of various fields in spatial analysis is to consider space to be repairable, changeable and organisable. In accordance with this axiom, the five affected countries in the catchment area of the Tisza river (Hungary, Romania, Ukraine, Slovakia and Serbia) worked out an integrated, mutual standpoint to support the problems of the catchment area and to exploit its opportunities with the aim to support transnational cooperation. They laid great emphasis on the existing resources which could become the driving force behind regional development directions. This study contains the summarised outcomes of the TICAD project (SEE/A 638/4.2./X) which was drawn up as a result of cooperation between renowned institutions of the five affected countries within the South East Europe Transnational Cooperation Programme (lead partner: VÁTI, Hungary).

  • Ecological Factors in Settlement Marketing Projection for Balmazujvaros
    9-14
    Views:
    79

    Marketing is a crucial tool for regional and local governments, and should be better employed before Hungary joins the European Union.
    In my article I refer to the five-step process of environmental and situational analyses indispensable for a strategic plan, which serves as the basis for a marketing concept for a settlement. Furthermore, I present the necessity of the macro, mezo and local levels of environmental analyses. This part of my article is aimed at clarifying the notion of ecological marketing. My objective is to discuss its relation to settlement marketing.
    The second part of my article investigated the emergence of ecological factors in settlement marketing, in its process, using the example of Balmazújváros. I presented the correlation between Balmazújváros and Hortobágy National Park, from which I investigated primarily important areas focusing on the protection and development of natural values.
    In the course of strategic planning and the everyday operation of the town, ecological aspects have to be highlighted, and this process needs the development of the appropriate system of institutions and relationships. Now we can only see certain elements of environmental protection in the strategic settlement planning of Balmazújváros, and we seek to further enhance this process in the future.

  • Setting up the operation of a Science Centre using process management tools
    47-55
    Views:
    125

    Nowadays, Science Centres, which have a very long tradition in Europe, are continuously spreading in Hungary. These institutions primarily aim at raising public awareness of science in young people via informal learning (hands-on, minds-on etc.) methods. Based on this phenomenon, the construction of Scientific Adventure Park has been started in the Debrecen Botanical Garden. In addition, the Municipality of Debrecen established a new organization who will be responsible the reaching the defined goals and sustainability of Debrecen Science Centre according to the Application Form. Therefore, it will be designed a new institution with characteristics of Science Centre and provide innovative and complex services in the segments of culture and education. In this paper, I'm searching for answers to the question if based on this process-oriented method and  management approach; it is possible to design operation system capable of achieving the strategic goals mentioned above.