OLÁH, Bertold. A Best-worst Scaling Usage in Marketing Research. International Journal of Engineering and Management Sciences, [S. l.], v. 7, n. 2, p. 140–151, 2022. DOI: 10.21791/IJEMS.2022.2.11. Disponível em: https://ojs.lib.unideb.hu/IJEMS/article/view/11019.. Acesso em: 28 apr. 2024.