Search Results

• Aids of the civil society organizations

  13-18

  Annamária Horváthné Kökény

  Borbála Lengyel

  Views:

  108

  During our research we examined the position of civil society organizations. We collected various forms of civil union aids and we gathered the concepts and crules of fundraising. We were curious about what are the main sources of revenue, especially for the civil society organizations, that are located in Jasz-Nagykun-Szolnok county; which are the most common fundraising strategies; how permanent donation is typical these days; and the proportion of the 1 percent offered from the personal income tax in the income sources. The Hungarian experience shows that the smaller organizations can rarely apply for support. Even if they can apply for a grant, the implementation or transact meet with difficulties. This is why we think, that the government is able to change that with a reform of the granting system, giving help for the non-governmental organisations in need.

• Women’s Buying Habits in the Case of Cosmeti c Products

  32-34

  Éva Pólya

  Réka Kondacs

  Views:

  116

  In our present study we wish to point out the peculiariti es of women’s cosmeti cs buying habits. In our interview examinati on we have tried to get a closer picture of the characteristi cs of women’s buying habits and their atti tudes to cosmeti cs. The topicality of our research has been supported by several phenomena. On the one hand, the most frequent associati on with women is ‘beauty’; a woman always has to be well-groomed, prett y, and beauti ful according to the expectati ons of society. On the other hand, the appreciati on of the role of the body appears as a general trend in society, which means that each product or service, which serves bodily culture and care, play a more and more important role. Many other authors (Davis-Rigaux 1974, Popcorn- Marigold 2001, Pólya 2012) have already discussed women’s cosmeti cs buying habits, fi rst of all their decision making role within the family, but because of the topicality of the theme we have considered it important to conduct further, empirical examinati on.

• The Examinati on of Children’s Buying Habits

  24-27

  Éva Pólya

  Csilla Forró

  Views:

  159

  The family is the smallest unit of society. According to the classical, ideal interpretati on of family it consists of a father, a mother and at least of one child. According to the traditi onal model the father id the breadwinner, he supports the family; whereas the mother runs the household, she brings up the children; the children’s task is studying, perhaps helping the mother with running the household. On hearing the word ‘family’ ‘unity’ and ‘harmony’ come to mind, whereas each family member has diff erent personaliti es with more or less sameness. They try to solve the problems arising in the family together, but every family member can have their own problems. Family members infl uence one another’s decisions, which can involve economic decisions, too. The number of children exercises the greatest infl uence on economic decisions. In our fast, modern, consumer society children wield the most signifi cant purchasing power. Their needs usually defi ne the family’s purchasing habits. Today children demonstrate their own needs in the market.

• Verseghy Circle, a Civil Organization in Szolnok

  68-71

  Ernő Szurmay

  Views:

  95

  The Verseghy Circle was established 20 years ago, on 26 November 1993, in Szolnok. The associati on is preserving the cult of Ferenc Verseghy (1757-1820) scholar-poet, nati ve of Szolnok. It also assists and tends to events and acti viti es related to him. Besides traditi ons of language and literature, it also promotes other arts and disciplines. Based on the creati vity of the members, it seeks to explore and promote the values of Szolnok, with very special tools. Thus,
  it strengthens the identi ty and patrioti sm of the inhabitants of Szolnok. The Verseghy Circle is a voluntary NGO, which organizes scienti fi c meeti ngs, local studies and inaugural lectures for its local patriot membership and the general public. This paper is the account of the past two decades by one of the founders, the oldest member of the Circle.

• Analysis of the socio-economic impact of the war on local governments in transcarpathia

  97-112

  Pataki Gábor

  Views:

  7

  Since 2022, the Russian-Ukrainian war has been a major focus of everyday life and scientific research. From a Hungarian perspective, it has had a significant impact on the national economy. However, it is also important to monitor the socio-economic effects on the indigenous Hungarians living in Transcarpathia, which have profoundly affected their existence. The scope for analysis is wide, but the present study combines an analysis of the impact of the war with an examination of the so-called "small regions" that have been created in recent years and the population living there.

  First, I will present a literature review on the socio-economic impacts of war in general. Then, using a sample of empirical research, I will analyze the situation of three small regions along the border of Transcarpathia in the period 2021-2023.

  As a result of the research, it can be concluded that the differences between the local government groupings are not only influenced by their economic strength, demographic framework, and other social factors, but also by the timing of the study - whether it was conducted before the war, immediately after its outbreak, or a year and a half later. It follows that there is a measure of war exhaustion in society, both economically and psychologically, affecting hope for the future. Therefore, it would be important to have the possibility of reconstruction as soon as possible after the degrading state of war.

• The examination of the representation of the landscape in the domestic rural development documents

  159-168

  Edina Dancsokné Fóris

  Views:

  82

  The author of this article carries out researches on that, how a planning approach from the landscape perspective could support the rural development planning. As a part of the research process the author reviewed the rural development plans on national level from 1999 and on the local level in four pilot areas in the last planning period. As an outcome of this review it was found that the landscape is one of the main categories and an often used concept of the rural development planning both on national and on local level in Hungary. However, as the documents reflected, the interpretations of the concept „landscape” are very different, so it needs to be clarified and unified. Nature, society and culture, as well as economy manifest themselves in the landscape. The documents in question deal with landscape mostly as it were only a visual, natural phenomenon. Therefore, following the horizontal principle of sustainability, it seems to be a good approach to develop a planning system, which is able to treat landscape as a whole (nature, society, culture including economy). However, the landscape diversity points out the constraints of application of a general planning method in rural development. The other main outcome of the review is that there is a conflict between the complex national objectives and the mosaic-like projects carried out on the local level. A solution can be an organic application of the national objectives on the local level considering the concrete landscape with its specific attributes where the planned projects were parts of a complex local development plan in a synergic and successive way.

• The Evolution of Sporting Consumption Habits among Socioeconomically Disadvantaged Children and Adults

  33-43

  Péter Židek

  Views:

  79

  In the manuscript, grounded in secondary research, I present literature reviews and statistics outlining the benefits and constraining factors related to the engagement in sports among socioeconomically disadvantaged individuals. Sports serve as a highly effective tool for facilitating social integration and ensuring equal opportunities. It is crucial to examine the sporting consumption habits of the disadvantaged target group and identify inhibitory factors to assist decision-makers in supporting measures for promoting equal opportunities. To alleviate social disparities, it is essential to establish conditions that guarantee long-term participation for everyone in economic and social life. Recognizing and promptly addressing disadvantages that manifest early in life are key factors for success in later life. Providing support to needy children, expanding their opportunities, and reinforcing a comprehensive system of child protection and well-being are fundamental for their successful integration into society.

• The Examination of the Factors Influencing the Tween Segment’s Consumer Behaviour and Attitude towards Advertisements

  31-46

  Rita Noémi Tóth

  Éva Pólya

  Views:

  173

  The importance and the relevance of the topic based on consumption psychology and advertising psychology can be approached from several aspects. The actors of business life managed to achieve that young people have become one of the most important target markets. Namely nowadays children and youngsters have been the most preferred target market, they are the  future (consumers). Apart from this we live in a consumer society where goods are characteristically not only the tools of need fulfilment, but important influencing factors at the same time that form the basis of the formation of social status differences. In our present paper we examine that in 2015 in the web age how members of generation Z approach the subject of advertisements, what type of attitudes they have, and how these formulate their consumer behaviour or what are the motivating factors influencing nowadays’ teens when a customer decision is made. Hence our aim is to examine the consumer and media usage behaviour, the influencing factors, the motives, brand priority and attitudes towards advertisements of the tween segment living in Jász-Nagykun-Szolnok County.

• Issues of social regeneration in hungarian small villages

  53-67

  Tamas Szabo

  Views:

  61

  The problem depopulated settlements, which can be traced back to a lack of social reproduction, is not only a Central European phenomenon. Trends in the value and extent of consumer society are driving developing and developed societies, one of the indirect results of which is the aging population of villages and the depletion of endogenous resources in the affected settlements. With this, these settlements lose their most important competitiveness potential, their population retention power.  In many cases, the economic vacuum found in small-village areas and the declining population further strengthen the process, which has a restrictive effect on the range of public service tasks, thus further worsening the opportunities of those living in the area. The study examines the economic and social potential of small villages using descriptive and complex statistical methods.

• The Problems of Adaptive Tourism’s Development in Russia

  92-95

  Nina Voskolovitch

  Yulia Miroshnikova

  Views:

  110

  In the article the problems of development of tourism for people with disabilities. Special attention is paid to the organization of transportation and accommodation services. Integration into society of persons with disabilities is part of the implementation of social responsibility of the tourism business.

• EXAMINING THE RELATIONSHIP BETWEEN HOUSEHOLD WASTE AND WELL-BEING IN THE CONTEXT OF HUNGARIAN SETTLEMENT STRUCTURE

  32-40

  Tamas Szabo

  Szilárd Végh

  Views:

  125

  In recent years, the circular economy has become an important objective of the environmental protection and economic policy of the European Union. As part of this, waste processing and disposal has a cardinal feature due to the reduction of the environmental load, in the same way, the trends of the consumer society pose a serious challenge to the reduction of the environmental load. The present study looks for the answer to what kind of relationship can be identified between the generated waste, the solvent demand and the concentration of residential health by analyzing the generated household waste and individual welfare indicators. To establish this, the authors use concepts accepted and applied in international statistical life, as well as statistical tests performed on primary data.

• Role of Children in the Case of Parental Food Store Choice

  180-187

  Éva Pólya

  Kata Földi

  Views:

  199

  Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire all
  competencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too. 

• INVESTIGATION OF ETHNOCENTRIC BEHAVIOR USING THE CETSCALE MODEL

  Dorka T. Nagy-Pető

  Zoltán Szakály

  Virág Ágnes Kiss

  Views:

  105

  Nowadays, the protection of the local economy and society is strongly supported not only at the level of nations, but also at the global level. Our study was based on the CETSCALE model of Shimp and Sharma (1987), based on Sumner's (1906) concept of ethnocentrism. The consumer questionnaire survey was conducted in the fall of 2021 as part of an omnibus research on a representative sample (N=1000). The sample reflects the composition of the basic population in terms of gender, age, settlement type and regions. In the course of the research, in addition to descriptive statistical methods, factor and cluster analysis were performed in order to reveal the consumer segments formed along the lines of domestic ethnocentric values. Since in 2014 we already analyzed this set of statements in the framework of a representative large-scale study, we also had the opportunity to compare it with the results of seven years earlier. According to our expectations, the 2020 epidemic increased the commitment to Hungarian products. However, our preliminary assumption was not confirmed, during the analyzes it was revealed that there was no significant change compared to the previous state. Along the lines of the CETSCALE statements, it was possible to identify two factors and with their help to separate three segments, which were named Nationalist, Patriotic and Cosmopolitan based on their alignment with the value groups. It is in the fundamental interest of the actors of the domestic economy that the patriotic behavior is strengthened in the future, for which a strategy must be developed.

• Consumer etnocentrism in aspect of trade marks

  80-93

  Róbert Sándor Szűcs

  Éva Pólya

  Views:

  272

  In the last few years a new tendency seems to stand out: Hungarian products are in vogue, more than ever. This tendency overwhelming the whole society so much, that it could not be unnoted. All type of products printed with kitschy Hungarian motives, even at the post office you are surrounded with “Hungarian products” when queuing. What is the reason for the popularity of Hungarian products? Why we are sticked to our nationality so much nowadays? It is just a drug for us or there much more behind the scenes? One thing is sure: the market reacting very intensively and fast to this “national” need. In our paper we try to find answers to all these questions. We examine the role of trademarks and try to segment the market by the ethnocentrism of consumers. 

• Company analysis and comparison of the assets and short-term financial situations of Dreher Sörgyárak Zrt. and Heineken Hungária Sörgyárak Zrt. based on annual reports

  Bence Bárczi

  Views:

  135

  Abstract

  Hungarian brewing has a long tradition, which is why this iconic drink is so popular in our contemporary society. The topic of the following article is the company analysis and comparison of the assets and short-term financial situations of Dreher Sörgyárak Zrt. and Heineken Hungária Sörgyárak Zrt. based on annual reports because with this we can get an answer to the outstanding success of these companies. I collected the data necessary for the indicators for the last 5 years, so that I could get a fresh and comprehensive picture of the companies' operations.

• The Current State of the Educational Service Market in Ukraine

  72-74

  Chepurda Larysa Mykhailivna

  Views:

  85

  The level of educai onal service development is the precursor of economic status and social well-being of society. The issue of improving the system of teri ary educai on in Ukraine and the quality of vocai onal training poses an important socioeconomic problem, the solui on of which is possible on condii on of complying with the socioeconomic requirements of market economy. 

• A PÉNZÜGYI KULTÚRA ÉS TUDATOSSÁG MEGHATÁROZÁSA ÉS MAGYARORSZÁGI HELYZETE

  Szóka Szóka

  Views:

  1443

  In our today's modern society, the ability to handle economic and financial issues is becoming increasingly important. This is true for investment and banking professionals, but it is true for everyone who has to make responsible decisions in their daily lives, including young adults. The ability to make a good decision is commonly referred to as economic competence, economic literacy, or financial literacy. Defining and measuring financial literacy has long been cared by private, business and public institutions and organizations, both nationally and internationally. Financial education has already started in Hungary, in different sectors, with different actors. The education and upbringing have an undisputed role of in this, in my view, the younger we start it, the more effective it is. In this study, we review the possible definition of the concept of financial literacy, the status in Hungary and the development path.

• SUSTAINABILITY FAILURE: SOME CAUSES OF INACTION

  1-7

  Attila Lengyel

  Views:

  184

  While the question of sustainability has received more and more attention and publicity in the past decades, all ecosystems services has been constantly deteriorating during the same period. There is an abyss between theory and rhetoric and meaningful and effective action. Our present-day socio-ecological crisis is the result of a distorted world view which in turn is caused by deep psychological mechanisms affecting the individual and the society. Recognizing these underlying mechanisms, making people aware of how they work might help change the suicidal course that the developed societies based on free market capitalism, neoliberal ideology and excessive consumerism has been on in the last two hundred years. This paper aims to discuss some of the obstacles that seem to have been hindering effective action.

• Online facilities for German language learning

  101-112

  Beáta Busi

  Views:

  110

  Our fast-moving, globalised society is trying to use the achievements of scientific and technological developments in all fields of life in order to make people’s lives easier and provide them with more flexibility. This is why e-learning has also entered the teaching-learning process, foreign language teaching included. By using this method, students can manage their own time or even save money (no travelling costs, fixed times). The teacher’s presence is not absolutely
  necessary as students can check the exercises and tasks performed through the internet. This is the ideal method for lifelong learning. The seminar called ’Online facilities in German language learning’ started at Bethlen István College for Advanced Studies is aimed at improving the efficiency of language learning and making it more enjoyable for students. A summary of the teaching and research work related to the seminar is given below.

• Born to Consume? Some Aspects of Consumer Socialization

  99-104

  Éva Pólya

  Views:

  168

  Are we born as consumers or we become that during our lifetime? However most of human behavior in developed societies regarded as consumer behavior, we do not born with that knowledge but we rather acquire it step by step during our life. Studying consumer socialization makes it possible to understand the most the process of becoming a consumer, the context how consumers live in the society, what are the facts that have an effect on this process.

• Is migration hindering or assisting economic development? An analysis of international experiences

  29-34

  Imre Túróczi

  Views:

  121

  The economic and political transition taking place in Central-East Europe has brought about a lot of changes the consequences of which make an impact – among others – on the working conditions, income levels and general living conditions of the population. These changes helped to open up the economy as well as society and made it possible to enjoy a feeling of freedom in several realms of life. The question is how the individual is able to exploit this freedom in his own life situation? Of the possibilities brought by the EU accession in 2004, internal migration is getting more and more significant. Is this a new phenomenon characteristic of only Europe and why has it increased so much in the past decade? The issue of emigration must be tackled from several aspects of which I will focus on three in my present paper. These are the necessity of finding employment abroad, the options of the individual worker and the policies of the host country in assisting settlement of the immigrant. Earlier this year, with the help of a TEMPUS grant, I had the opportunity to take a study trip in Belgium specialising in this topic. I would also like to share the experiences of this one-week program with you.