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• The Children’s Role in the Food Purchase Decision-Making Process

  78-86

  Katalin Földi

  Anita Bajdó

  Brigitta Balogh

  Judit Halász

  László Ecsédi

  Views:

  108

  In our present paper we wish to give a closer picture of store, product and brand choice in the food purchase decision-making process. We examined the role played by children in the family purchase decision-making process, especially in store, product and brand choice at daily and big shopping. In our research we applied - apart from bibliography review and secondary research - primary qualitative (deep interview) research. On the basis of our qualitative research findings children play an important role in the family purchase decision-making process, but this role is not dominant. According to our research findings children play a bigger role in the store choice at big shopping and in the product choice when they choose the product for their own consumption.

• The Evaluation of the Stockpiling of the Grande-Inox Ltd

  87-100

  Katalin Vincze

  Kata Földi

  Views:

  97

  Nowadays in the growing competition every enterprise has to strive to meet all the customer expectations and to serve the customers at a higher level than their competitors, In order to meet these requirements the stockpiling, the second phase of the trade in goods has to be appropriate from every aspect. To offset the negative aspects of the economic crisis and to meet the sales targets the sales have to be smooth, so the stockpiling also has to be adequate from the aspects
  of quantity, quality and choice. For this purpose we have analysed and evaluated the stockpiling at the Grande-Inox Ltd and have made suggestions.

• The Evaluation of the Procurement of the Grande-Inox Ltd

  77-86

  Katalin Vincze

  Kata Földi

  Views:

  102

  Nowadays in the growing competition every enterprise has to strive to meet all the customer expectations and to serve the customers at a higher level than their competitors, In order to meet these requirements the procurement, the first phase of the trade in goods has to be appropriate from every aspect. To offset the negative aspects of the economic crisis and to meet the sales targets the sales have to be smooth, so the procurement also has to be adequate from the aspects of quantity, quality, choice and also of time. For this purpose we have analysed and evaluated the procurement at the Grande-Inox Ltd and have made suggestions.

• The Activity of the Scientific Circle of Students at the College of Szolnok

  93-95

  Katalin Földi

  Views:

  41

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