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• The Attitude of Hungarian Consumers to e-Book Readers

  128-135

  Andrea Abonyi

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  My paper deals with e-books and e-book readers, which are a new innovation of the electrotechnical industry, the most developing industry of the 20th and 21st centuries. The market for these products is really untapped in Hungary despite the propagation eff orts of the most popular publishers and bookstores. My primary aim was to find out the Hungarian consumers’ reading habits, their negative attitude to technology and the reasons for the unpopularity of these products among domestic consumers.